# Episode 201: Tipping Point

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2019-02-08
- Length: 1h 07m
- Page: https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-201-tipping-point

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the concept of the 'tipping point' in business growth, debating whether to expand capacity only when absolutely necessary or to plan for it proactively. They share personal anecdotes about their own scaling decisions, such as Diresta moving to a larger warehouse, Clagett hiring full-time staff to handle increased workload, and Picciuto gradually adding help as his vision outgrew his solo capacity. The hosts also touch on the importance of brand identity over individual execution, referencing artists like Andy Warhol and Jeff Koons, and conclude with recommendations for other makers and creators.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=1) Introduction and Weather Chat
- [3:08](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=188) Shop Maintenance and Rust Prevention
- [11:06](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=666) Creative Process and Idea Generation
- [17:10](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=1030) Planning Strategies and Sponsorship
- [26:42](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=1602) Bathroom Renovation and Community Feedback
- [36:10](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=2170) Defining the Tipping Point for Growth
- [40:30](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=2430) Scaling Operations and Hiring Help
- [49:34](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=2974) Brand Identity vs. Individual Execution
- [56:35](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=3395) Evolution of Content and Personal Growth
- [1:00:43](https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point#t=3643) Picks of the Week and Closing

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

companies scaling up

## Mentioned

- Nest (product)
- Skillshare (company)
- Thingiverse (other)
- Pinterest (other)
- Lowe's (company)
- Home Depot (company)
- Goodwill (company)
- Sears (company)
- Mailway Homes (other)
- 99% Invisible (other)
- Andy Warhol (other)
- Jeff Koons (other)
- Indian Larry (other)
- Jocko (other)
- Maker Knife (product)
- Abstract (other)
- Netflix (company)
- Obvious Plant (other)
- Andrew Klein (other)
- EpoxyPump (product)

## Related episodes from other shows

- [Advice Line: Scaling Strategies](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-05-22-advice-line-scaling-strategies) (How I Built This)
- [Advice Line: Growing Beyond Your Niche](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche) (How I Built This)
- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)
- [Advice Line: Playing to Your Strengths](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-04-advice-line-playing-to-your-strengths) (How I Built This)
- [Advice Line with Brett Schulman of CAVA](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-07-04-advice-line-with-brett-schulman-of-cava) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2019-02-08-episode-201-tipping-point. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.