ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
Colin Rosenblum and Samir Chaudry, the YouTube duo Colin and Samir, recount their 10-year journey from building a niche lacrosse network to becoming prominent voices in the creator economy. They discuss the pivot from their initial sports content to a channel focused on creator education, highlighting the financial realities of YouTube ad revenue versus brand sponsorships. The founders emphasize the importance of building a newsletter, The Published Press, to own their audience and scale their business beyond the limitations of platform algorithms.