# Episode 142: Crabs

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2017-11-03
- Length: 1h 12m
- Page: https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-142-crabs

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss their current projects, including Diresta’s new workshop building and Clagett’s mid-century modern clock, before diving into a detailed breakdown of how to secure and negotiate sponsorships. The hosts explain that securing funding is a 'fishing game' requiring patience, high-quality content, and understanding that engagement metrics matter more than subscriber counts. They share specific strategies for negotiating with brands, such as avoiding restrictive scripts, limiting revision rounds, and leveraging tools like Social Blue Book to determine fair pricing for sponsored content.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs#t=1) Introduction: Hosts and Current Projects
- [6:18](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs#t=378) Jimmy Diresta’s New Workshop Building
- [10:39](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs#t=639) David Picciuto’s Shop Move and Tool Upgrades
- [16:51](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs#t=1011) Bob Clagett’s Mid-Century Clock and Productivity
- [31:46](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs#t=1906) The Reality of Getting Sponsors: Fishing and Agents
- [46:01](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs#t=2761) Pricing, Engagement, and Social Blue Book
- [53:28](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs#t=3208) Negotiation Tactics: Scripts, Revisions, and Creative Control
- [1:01:45](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs#t=3705) MCNs, Minimum Guarantees, and Community Advice

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Kai W (other)
- Song Exploder (other)
- Sean Duras (other)
- WorkbenchCon (other)
- Grizzly (other)
- Rycon (other)
- Audible (other)
- Sony RX zero (other)

## Related episodes from other shows

- [9: Asking for Money](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money) (Thoroughly Considered)
- [ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [Bonus Episode! Ask Guy Anything: December 2021](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-12-23-bonus-episode-ask-guy-anything-december-2021) (How I Built This)
- [Mythical: Rhett and Link](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-08-mythical-rhett-and-link) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.