# Episode 126: Expect the unexpected

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2017-06-26
- Length: 1h 08m
- Page: https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-126-expect-the-unexpected

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the challenges of managing audience expectations while navigating major life changes, specifically Bob and David's moves to new shops. They contrast their experiences at two recent maker events: David's successful trip to 'The Wood Show' in Skiatook, Oklahoma, and Bob's disappointment with the educational content at VidCon. The conversation explores how creators can control audience expectations through branding, titles, and content variety to avoid backlash when branching out from their established niches.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected#t=1) Introduction and Moving Logistics
- [9:22](https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected#t=562) David's Experience at The Wood Show
- [11:06](https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected#t=666) Bob's Disappointment at VidCon
- [36:47](https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected#t=2207) Managing Audience Expectations and Branding
- [41:29](https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected#t=2489) Sponsored Content and Authenticity
- [48:14](https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected#t=2894) Personal Organization and Business Growth
- [55:19](https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected#t=3319) Philosophy on Expectations and Closing

## Topics

- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- VidCon (other)
- The Wood Show (other)
- DGI Spark drone (product)
- Artisans Asylum (other)
- Keyswalla (product)

## Related episodes from other shows

- [I'm Changing The Podcast](https://hardwarepodcasts.com/podcast/lets-combinate/2026-08-18-im-changing-the-podcast) (Let's Combinate)
- [BONUS: Your Cat's Not Part of the Band](https://hardwarepodcasts.com/podcast/embedded-fm/2021-06-18-bonus-your-cats-not-part-of-the-band) (Embedded.fm)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-29-icymi-hibt-lab-the-sorry-girls-kelsey-macdermaid-and-becky-wright) (How I Built This)
- [The 10 Most Memorable Moments from the First 100 Episodes of Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-07-19-the-10-most-memorable-moments-from-the-first-100-episodes-of-manufacturing-happy) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2017-06-26-episode-126-expect-the-unexpected. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.