# Episode 118: The point of no return

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2017-05-05
- Length: 54m
- Page: https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-118-the-point-of-no-return

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss strategies for promoting oneself and one's work without an existing audience, emphasizing the importance of adding value in online communities and maintaining strong branding. They explore the concept of the 'point of no return' in creative careers, with Bob Clagett sharing his transition from custom furniture making to full-time content creation. The hosts also share personal project updates, including Jimmy's completed lightsaber build and upcoming appearances at Maker Fair Bay Area.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return#t=4) Introduction and Personal Updates
- [12:11](https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return#t=731) Promoting Yourself Without an Audience
- [18:05](https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return#t=1085) Branding, Presentation, and Value-Add Promotion
- [34:36](https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return#t=2076) The Point of No Return in Creative Careers
- [49:00](https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return#t=2940) Maker Fair Bay Area and Show Wrap-up

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)

## Most relevant to

companies scaling up

## Mentioned

- Teensy (chip)
- Fusion (tool)
- Maker Fair Bay Area (other)
- Rockler (company)
- Core 77 (company)
- Mark Rober (other)
- Heineken Worlds Apart (product)
- Sean Hogan (other)
- Taylor Forrest (other)
- Brett (other)
- Kyle Toth (other)
- Dusty Life (other)
- Sean Robino (other)
- Brian McCauley (other)
- Gary Vannerchuck (other)
- Jab, Jab, Jab, Right Hook (other)
- Matter Hackers (company)
- Lincoln (company)

## Related episodes from other shows

- [BONUS: Your Cat's Not Part of the Band](https://hardwarepodcasts.com/podcast/embedded-fm/2021-06-18-bonus-your-cats-not-part-of-the-band) (Embedded.fm)
- [228: How to Build a Digital Community Before Launching Your Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention) (Product Startup)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [I'm Changing The Podcast](https://hardwarepodcasts.com/podcast/lets-combinate/2026-08-18-im-changing-the-podcast) (Let's Combinate)
- [HIBT Lab! Babish Culinary Universe: Andrew Rea](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-08-18-hibt-lab-babish-culinary-universe-andrew-rea) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.