# Episode 088: Making your mark

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2016-09-16
- Length: 1h 02m
- Page: https://hardwarepodcasts.com/podcast/making-it/2016-09-16-episode-088-making-your-mark
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-088-making-your-mark

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the strategic importance of logos and branding for makers and small businesses. They analyze specific design principles, such as the necessity of vector formats, scalability, and the distinction between a mark and logo type, using examples from Sony, Dell, and their own brands. The conversation also covers practical advice on hiring designers, using Pantone colors, and avoiding common pitfalls like poor scaling or non-vector graphics.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/making-it/2016-09-16-episode-088-making-your-mark#t=0) Introduction and Project Updates
- [23:22](https://hardwarepodcasts.com/podcast/making-it/2016-09-16-episode-088-making-your-mark#t=1402) The Importance of Logos and Branding
- [35:09](https://hardwarepodcasts.com/podcast/making-it/2016-09-16-episode-088-making-your-mark#t=2109) Marks vs. Logo Types and Style Guides
- [42:34](https://hardwarepodcasts.com/podcast/making-it/2016-09-16-episode-088-making-your-mark#t=2554) Technical Requirements: Vector Formats and Scaling
- [50:51](https://hardwarepodcasts.com/podcast/making-it/2016-09-16-episode-088-making-your-mark#t=3051) Design Process: Sketching and Hiring Experts
- [54:18](https://hardwarepodcasts.com/podcast/making-it/2016-09-16-episode-088-making-your-mark#t=3258) Color Systems: Pantone and Digital Values

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Sony (company)
- Dell (company)
- Twin Forest (company)
- Aaron Draplin (other)
- Pantone (other)
- Home Depot (company)
- Montana (other)
- Rust-Oleum (other)
- Krylon (other)

## Related episodes from other shows

- [76: Tom’s Future Corner](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-01-12-76-toms-future-corner) (Thoroughly Considered)
- [266 - Crafting Impactful Logos: Lessons from Chase Design Group](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-11-266-crafting-impactful-logos-lessons-from-chase-design-group) (People of Packaging)
- [How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-30-how-to-mind-your-packaging-branding-and-the-font-with-designer-and-agency-owner) (The Startup CPG Podcast)
- [Advice Line: Scaling Strategies](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-05-22-advice-line-scaling-strategies) (How I Built This)
- [Advice Line: Playing to Your Strengths](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-04-advice-line-playing-to-your-strengths) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2016-09-16-episode-088-making-your-mark. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.