# Episode 054: The end goal.

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2016-01-15
- Length: 58m
- Page: https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-054-the-end-goal

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss whether their YouTube channels are a means to an end or the end goal itself. They debate the fragility of relying on a single platform, citing the temporary suspension of the Hickock 45 channel, and emphasize the importance of building email lists and maintaining a presence on multiple social networks like Twitter and Instagram as a safety net. The conversation also covers their individual business strategies, including Diresta's focus on team building and Clagett's work converting a classroom into a maker space, while highlighting the need for creators to adapt to platform changes and reinvent themselves, much like Kodak did with its new Super 8 camera.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal#t=0) Introduction: Weekly updates from Diresta, Clagett, and Picciuto
- [11:20](https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal#t=680) The Core Question: Is YouTube the end goal or a means to an end?
- [13:44](https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal#t=824) Platform Fragility: The Hickock 45 suspension and the need for backups
- [24:58](https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal#t=1498) Business Strategy: Kevin Hart's social media leverage and multi-platform presence
- [38:49](https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal#t=2329) Scaling Challenges: Limits of solo production and the desire to build teams
- [47:01](https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal#t=2821) Product Innovation: Kodak's new Super 8 camera and digital film processing
- [52:40](https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal#t=3160) Entertainment Recommendations: The Man in the High Castle and Making a Murderer

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Hickock 45 (product)
- Kodak (company)
- Core 77 (company)
- The Man in the High Castle (product)
- Making a Murderer (product)

## Related episodes from other shows

- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [ICYMI... HIBT Lab! Blogilates: Cassey Ho](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-13-icymi-hibt-lab-blogilates-cassey-ho) (How I Built This)
- [YouTube Creator and Cookbook Author: Rosanna Pansino](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-22-youtube-creator-and-cookbook-author-rosanna-pansino) (How I Built This)
- [ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-12-01-icymi-hibt-lab-babish-culinary-universe-andrew-rea) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2016-01-15-episode-054-the-end-goal. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.