# Episode 029: How to be a sellout

- Show: [Making It](https://hardwarepodcasts.com/podcast/making-it)
- Published: 2015-07-23
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout
- Listen: https://making-it-with-jimmy-diresta-bob-clagett-and-david-picciuto.castos.com/episodes/episode-029-how-to-be-a-sellout

## Summary

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the business realities of running maker channels, focusing on the necessity of sponsorships and the ethical considerations of monetization. They debate the value of sponsorships versus direct audience support via Patreon, with Bob Clagett detailing his decision to paint his DeWalt tools white after a contentious relationship with the brand ended. The hosts also share updates on their current projects, including Diresta's book and lathe purchase, Picciuto's guitar build, and Clagett's channel management strategies.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=3) Introduction and Summer Updates
- [3:03](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=183) Project Updates: Diresta's Lathe and Picciuto's Guitar
- [6:54](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=414) Clagett's Channel Management and Whiteboard System
- [12:17](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=737) The Necessity of Sponsorships and 'Selling Out'
- [15:34](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=934) Transparency in Sponsorship Rates
- [21:53](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=1313) Audience Expectations and Viewer Perception
- [29:15](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=1755) Free Products vs. Paid Endorsements
- [32:55](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=1975) Clagett's DeWalt Relationship and Painting Tools White
- [35:36](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=2136) Crowdfunding, Patreon, and Revenue Models
- [46:21](https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout#t=2781) Recommended Channels and Upcoming Events

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)

## Most relevant to

early-stage companies

## Mentioned

- DeWalt (company)
- Milwaukee (company)
- Core 77 (product)
- Patreon (tool)
- Casey Neistat (other)
- Mr. Pete 222 (other)
- King Utley (other)
- Slow Mo Guys (other)
- Wes Swain (other)

## Related episodes from other shows

- [ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-21-icymi-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
- [Patreon: Jack Conte and Sam Yam](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-01-11-patreon-jack-conte-and-sam-yam) (How I Built This)
- [HIBT Lab! MKBHD: Marques Brownlee](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-03-hibt-lab-mkbhd-marques-brownlee) (How I Built This)
- [9: Asking for Money](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/making-it/2015-07-23-episode-029-how-to-be-a-sellout. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Making It.