# Is Coaching the Key to Lights-Out Success? Ep #16

- Show: [Lights Out](https://hardwarepodcasts.com/podcast/lights-out)
- Published: 2025-04-25
- Length: 53m
- Episode: 16
- Page: https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16
- Listen: https://8819970d-2c51-481c-b08a-4d2a806885b2.libsyn.com/is-coaching-the-key-to-lights-out-success-ep-16

## Summary

David Vuyk, a Technical Pre-Sales and Customer Success Engineer at CloudNC, explains that successful 'lights out' automation requires coaching shop floor teams to embrace change rather than fearing replacement. He details his journey from mechanical design and job shop operations to software, emphasizing that CloudNC’s phased approach focuses on elevating employees through CAM automation instead of just selling software. Vuyk argues that software vendors must act as partners, using frameworks like StoryBrand to help manufacturers identify their niche and solve specific constraints, ensuring long-term retention and customer success.

## Chapters

- [2:28](https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16#t=148) Introduction: David Vuyk and CloudNC
- [5:17](https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16#t=317) David Vuyk's career from mechanical design to job shop operations
- [10:57](https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16#t=657) Managing shop floor resistance and change management
- [15:02](https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16#t=902) CloudNC's technical pre-sales and customer success role
- [22:52](https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16#t=1372) CloudNC's phased approach to customer success and education
- [28:50](https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16#t=1730) Applying StoryBrand framework to manufacturing messaging
- [36:14](https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16#t=2174) Coaching customers on tombstone utilization and constraints
- [42:13](https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16#t=2533) Final takeaways on customer success and technology partnerships

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- CloudNC (company)
- Pro Shop (company)
- StoryBrand (other)
- HIREMfgLeaders.com (other)
- Machine Shop Mastery (other)

## Related episodes from other shows

- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)
- [BONUS: BIG NEWS + 3 Reasons I'm Grateful I Worked at Rockwell Automation](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-03-bonus-big-news-3-reasons-im-grateful-i-worked-at-rockwell-automation) (Manufacturing Happy Hour)
- [160: Buying a Manufacturing Company and Reimagining Upskilling with Bill Berrien, CEO of Pindel Global Precision](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-11-07-160-buying-a-manufacturing-company-and-reimagining-upskilling-with-bill-berrien) (Manufacturing Happy Hour)
- [Promoting from Within and Building a Team for the Future with Pamela Frost, President of RND Automation](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-18-promoting-from-within-and-building-a-team-for-the-future-with-pamela-frost-presi) (Manufacturing Happy Hour)
- [Working On the Business, Not In the Business, w/ Paul van Metre](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-05-11-working-on-the-business-not-in-the-business-w-paul-van-metre) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/lights-out/2025-04-25-is-coaching-the-key-to-lights-out-success-ep-16. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Lights Out.
