#373: Creative Clinical Recruitment
Dr. Kelly Palmer, an Assistant Professor at the University of Arizona and former Principal Investigator at IU School of Medicine, discusses innovative strategies for recruiting diverse populations into clinical trials. She details how moving from traditional mailings to 'guerrilla marketing' and community partnerships with churches and local organizations significantly improved recruitment ROI and trust. Palmer also explains the operational shift from paper-based data collection to electronic data capture (EDC) on iPads to reduce errors and increase efficiency, while emphasizing the need for flexibility in handling logistical barriers like childcare and transportation for participants.