# 089 - Talking HealthTech Podcast, Consistency, Australian Innovation in HealthTech, Content, and Community with Peter Birch

- Show: [Let's Combinate](https://hardwarepodcasts.com/podcast/lets-combinate)
- Published: 2023-06-14
- Length: 33m
- Page: https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c
- Listen: https://podcasters.spotify.com/pod/show/letscombinate/episodes/089---Talking-HealthTech-Podcast--Consistency--Australian-Innovation-in-HealthTech--Content--and-Community-with-Peter-Birch-e25mbd6

## Summary

Peter Birch, CEO of Talking HealthTech and director of MetaOptima Technology, discusses his 350+ episode podcast and the broader Australian HealthTech ecosystem. He details the operational challenges of scaling from audio to 4K video production, including the shift to a podcast network that services other brands. Birch emphasizes the importance of human factors in technology implementation, citing specific hospital case studies where clinician buy-in was critical for success. He also outlines his content strategy, balancing 'painkiller' short-form insights with deep-dive interviews to build community and drive engagement.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c#t=0) Introduction: Peter Birch and Talking HealthTech
- [2:11](https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c#t=131) Evolution of Talking HealthTech from 2018 to 350 Episodes
- [5:44](https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c#t=344) Healthcare Technology Implementation and Human Factors
- [12:15](https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c#t=735) Scaling Production: Audio to 4K Video and Podcast Network
- [17:24](https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c#t=1044) Content Strategy: Solo Episodes, Social Media, and Short-Form Video
- [21:17](https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c#t=1277) Personal Growth and Authenticity in Hosting
- [26:28](https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c#t=1588) In-Person Events and Community Engagement
- [31:43](https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c#t=1903) Future Outlook and Community Building

## Topics

- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Talking HealthTech (product)
- MetaOptima Technology (company)
- CoView (company)
- Medical Software Industry Association (company)
- Australasia Institute of Digital Health (company)
- Australian Clinical Entrepreneurs Program (other)
- Investor Mates Innovator (product)
- Life Sciences WA (company)
- TikTok (other)
- YouTube (other)
- Instagram (other)
- Clubhouse (other)
- Health Tech Podcast (product)

## Related episodes from other shows

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- [Scaling an IoT Business | Vutility's Stephen Prince | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-17-scaling-an-iot-business-vutilitys-stephen-prince-internet-of-things-podcast) (IoT For All Podcast)
- [Live Episode! Clubhouse: Paul Davison and Rohan Seth](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-05-06-live-episode-clubhouse-paul-davison-and-rohan-seth) (How I Built This)
- [#337: Moving MedTech Forward - The Past, Present & Future of Greenlight Guru](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2023-09-21-337-moving-medtech-forward-the-past-present-future-of-greenlight-guru) (Global Medical Device Podcast)
- [S2E13 Relentless Empathy & Going Deep On Understanding The Problem | Ryan Eder](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-03-19-s2e13-relentless-empathy-going-deep-on-understanding-the-problem-ryan-eder) (Being an Engineer)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/lets-combinate/2023-06-14-089-talking-healthtech-podcast-consistency-australian-innovation-in-healthtech-c. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Let's Combinate.