# 072 - OXO PFS, Drug/Device Usability, Toothbrushes for Children, Epicurious Series and Baseball with Dan Formosa

- Show: [Let's Combinate](https://hardwarepodcasts.com/podcast/lets-combinate)
- Published: 2023-02-15
- Length: 53m
- Page: https://hardwarepodcasts.com/podcast/lets-combinate/2023-02-15-072-oxo-pfs-drug-device-usability-toothbrushes-for-children-epicurious-series-an
- Listen: https://podcasters.spotify.com/pod/show/letscombinate/episodes/072---OXO-PFS--DrugDevice-Usability--Toothbrushes-for-Children--Epicurious-Series-and-Baseball-with-Dan-Formosa-e1uqlkp

## Summary

Dan Formosa, founder of ThinkActHuman and former Smart Design partner, discusses his philosophy of designing for the full spectrum of human ability, from arthritis patients to children. He details his work on OXO Good Grips kitchen tools, a children's toothbrush for Johnson & Johnson, and a pre-filled syringe for UCB that empowers patients with rheumatoid arthritis. Formosa also explains his approach to usability in drug/device combination products, emphasizing the elimination of instructions through intuitive design, and shares insights from his Epicurious series 'Well Equipped' and his book on baseball rules.

## Chapters

- [0:02](https://hardwarepodcasts.com/podcast/lets-combinate/2023-02-15-072-oxo-pfs-drug-device-usability-toothbrushes-for-children-epicurious-series-an#t=2) Introduction: Dan Formosa and ThinkActHuman
- [3:40](https://hardwarepodcasts.com/podcast/lets-combinate/2023-02-15-072-oxo-pfs-drug-device-usability-toothbrushes-for-children-epicurious-series-an#t=220) Hierarchy of Usability: Instinct and Preconception
- [11:15](https://hardwarepodcasts.com/podcast/lets-combinate/2023-02-15-072-oxo-pfs-drug-device-usability-toothbrushes-for-children-epicurious-series-an#t=675) Eliminating Instructions: The Injection Device Failure
- [20:37](https://hardwarepodcasts.com/podcast/lets-combinate/2023-02-15-072-oxo-pfs-drug-device-usability-toothbrushes-for-children-epicurious-series-an#t=1237) OXO Good Grips and the Children's Toothbrush
- [30:08](https://hardwarepodcasts.com/podcast/lets-combinate/2023-02-15-072-oxo-pfs-drug-device-usability-toothbrushes-for-children-epicurious-series-an#t=1808) OXO Pre-Filled Syringe for UCB
- [37:28](https://hardwarepodcasts.com/podcast/lets-combinate/2023-02-15-072-oxo-pfs-drug-device-usability-toothbrushes-for-children-epicurious-series-an#t=2248) Birth Control Adherence and the Dial Pack
- [45:27](https://hardwarepodcasts.com/podcast/lets-combinate/2023-02-15-072-oxo-pfs-drug-device-usability-toothbrushes-for-children-epicurious-series-an#t=2727) Books, Baseball Rules, and Music Notation

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Medical & health devices](https://hardwarepodcasts.com/topic/medical-devices)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)

## Most relevant to

early-stage companies

## Mentioned

- ThinkActHuman (company)
- Smart Design (company)
- OXO Good Grips (product)
- Johnson & Johnson (company)
- UCB (company)
- Epicurious (company)
- Well Equipped (product)
- Dial Pack (product)

## Related episodes from other shows

- [Bringing Medical Devices into the Home](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-05-18-bringing-medical-devices-into-the-home) (Global Medical Device Podcast)
- [How to Integrate Usability into your Medical Device](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2020-04-01-how-to-integrate-usability-into-your-medical-device) (Global Medical Device Podcast)
- [292 - Can award winning packaging deliver both medicine and dignity to the user? SnapSlide does!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-10-292-can-award-winning-packaging-deliver-both-medicine-and-dignity-to-the-user-sn) (People of Packaging)
- [Setting the Record Straight on Usability & Human Factors](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-11-03-setting-the-record-straight-on-usability-human-factors) (Global Medical Device Podcast)
- [Challenges related to Home Use Devices](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2020-09-10-challenges-related-to-home-use-devices) (Global Medical Device Podcast)

## Citing this page

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