# 061 - Taguchi, Pugh, DFSS, Robust Design and Tolerancing with Skip Creveling

- Show: [Let's Combinate](https://hardwarepodcasts.com/podcast/lets-combinate)
- Published: 2022-11-30
- Length: 44m
- Page: https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-30-061-taguchi-pugh-dfss-robust-design-and-tolerancing-with-skip-creveling
- Listen: https://podcasters.spotify.com/pod/show/letscombinate/episodes/061---Taguchi--Pugh--DFSS--Robust-Design-and-Tolerancing-with-Skip-Creveling-e1rd0ij

## Summary

Skip Creveling, President of PDSS Inc., explains the 'Big 7' metrics of Robust Design and Design for Six Sigma (DFSS), tracing his training under Genichi Taguchi and Stuart Pugh at Eastman Kodak. He details how measuring continuous variables like paper position, rather than failure counts, enabled predictive robustness in printer design. Creveling also describes applying DFSS to marketing at 3M to integrate voice of the customer with engineering, and discusses critical parameter management (CPM) and tolerancing strategies.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-30-061-taguchi-pugh-dfss-robust-design-and-tolerancing-with-skip-creveling#t=0) Introduction: Skip Creveling and PDSS Inc.
- [2:04](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-30-061-taguchi-pugh-dfss-robust-design-and-tolerancing-with-skip-creveling#t=124) Career at Eastman Kodak and RIT
- [5:18](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-30-061-taguchi-pugh-dfss-robust-design-and-tolerancing-with-skip-creveling#t=318) Robust Design and Taguchi's Influence
- [11:49](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-30-061-taguchi-pugh-dfss-robust-design-and-tolerancing-with-skip-creveling#t=709) The Big 7 Metrics of Robust Design
- [26:58](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-30-061-taguchi-pugh-dfss-robust-design-and-tolerancing-with-skip-creveling#t=1618) Teaching DFSS and Critical Parameter Management
- [36:40](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-30-061-taguchi-pugh-dfss-robust-design-and-tolerancing-with-skip-creveling#t=2200) DFSS in Marketing at 3M
- [40:36](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-30-061-taguchi-pugh-dfss-robust-design-and-tolerancing-with-skip-creveling#t=2436) Tolerancing, Books, and Gene Sequencing

## Topics

- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

established companies

## Mentioned

- PDSS Inc. (company)
- Eastman Kodak (company)
- Genichi Taguchi (other)
- Stuart Pugh (other)
- 3M (company)
- Alumina (company)
- CRISPR (other)

## Related episodes from other shows

- [S5E16.5 PDX: Joe Moak](https://hardwarepodcasts.com/podcast/being-an-engineer/2024-04-24-s5e16-5-pdx-joe-moak) (Being an Engineer)
- [#382: Design of Experiments - How and When to Use DOE](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-09-12-382-design-of-experiments-how-and-when-to-use-doe) (Global Medical Device Podcast)
- [S6S25 Andy Thompson | Practical Applications of GD&T](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-06-20-s6s25-andy-thompson-practical-applications-of-gd-t) (Being an Engineer)
- [S1E29 Kaizen, Communication, & the Design Squiggle | Rob Donley](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-08-14-s1e29-kaizen-communication-the-design-squiggle-rob-donley) (Being an Engineer)
- [S2E34 How Process Engineering Will Make You An Invaluable Engineer | Zach O’Ferrell](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-06-s2e34-how-process-engineering-will-make-you-an-invaluable-engineer-zach-oferrell) (Being an Engineer)

## Citing this page

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