# 057 - Conferences, Expos, LinkedIn and Launching a Podcast with Rizwan Chaudhrey

- Show: [Let's Combinate](https://hardwarepodcasts.com/podcast/lets-combinate)
- Published: 2022-11-02
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey
- Listen: https://podcasters.spotify.com/pod/show/letscombinate/episodes/057---Conferences--Expos--LinkedIn-and-Launching-a-Podcast-with-Rizwan-Chaudhrey-e1ptkc9

## Summary

Rizwan Chaudhrey, founder of RSK Life Science Media, explains how he launched his podcast series 'Chats with Chaudhrey' during the pandemic by pivoting from in-person conference coverage to Zoom interviews. He details his strategy for building a personal brand on LinkedIn, emphasizing authenticity, sharing content, and using the platform as a 'live lab' to test communication. Chaudhrey discusses the shift in the life sciences industry toward niche conferences and the importance of connecting professionals across the drug discovery to delivery value chain.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=0) Introduction: Rizwan Chaudhrey and RSK Life Science Media
- [1:37](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=97) Branding with Orange and Personal Identity
- [2:51](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=171) Background in Media and Life Sciences
- [5:38](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=338) Launching 'Chats with Chaudhrey' During the Pandemic
- [13:52](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=832) Interview Process and Conference Coverage
- [18:33](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=1113) The Value of Being a Layperson in Interviews
- [28:23](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=1703) Authenticity vs. Bluntness in Communication
- [30:30](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=1830) Building Personal Brand on LinkedIn
- [34:54](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=2094) Content Strategy and Reuse
- [43:29](https://hardwarepodcasts.com/podcast/lets-combinate/2022-11-02-057-conferences-expos-linkedin-and-launching-a-podcast-with-rizwan-chaudhrey#t=2609) Getting Started Without a Website

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

early-stage companies

## Mentioned

- RSK Life Science Media (company)
- Chats with Chaudhrey (product)
- LinkedIn (tool)
- YouTube (tool)
- European pharmaceutical reviews (company)
- Brooker Deltonics (company)
- Akina (other)
- CPHI (other)
- West Farmer (company)

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- [HIBT Lab! Babish Culinary Universe: Andrew Rea](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-08-18-hibt-lab-babish-culinary-universe-andrew-rea) (How I Built This)
- [HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-04-14-hibt-lab-colin-and-samir-colin-rosenblum-and-samir-chaudry) (How I Built This)
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## Citing this page

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