# 050 - "When No One is Listening" with James Somauroo

- Show: [Let's Combinate](https://hardwarepodcasts.com/podcast/lets-combinate)
- Published: 2022-09-14
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo
- Listen: https://podcasters.spotify.com/pod/show/letscombinate/episodes/050---When-No-One-is-Listening-with-James-Somauroo-e1nm9vq

## Summary

Dr. James Somauroo, founder of SomX, explains how he merged his clinical background with media expertise to build a health-tech specific communications agency, launching the HealthTech Pigeon newsletter and podcast to capture a niche market. He details the operational pivot from doing everything himself to implementing systems using HubSpot and delegating content creation, allowing SomX to scale to a team of 20 while maintaining agility against larger competitors. Somauroo emphasizes the importance of 'being the fool' to develop passion, prioritizing high-impact client work like Pfizer by streamlining podcast production and focusing on short-form, entertaining content that resonates with busy professionals.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo#t=0) Introduction: Subi Sadeh and Dr. James Somauroo
- [2:00](https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo#t=120) Founding SomX and the Health Tech Communication Gap
- [8:16](https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo#t=496) The HealthTech Podcast and Building Network Effect
- [15:12](https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo#t=912) Content Strategy: Podcasts, Newsletters, and Platform Agility
- [28:37](https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo#t=1717) Scaling SomX: Systems, HubSpot, and Delegation
- [34:56](https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo#t=2096) Influential Books: The 4-Hour Work Week and How Google Works
- [39:40](https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo#t=2380) Future Plans: HealthTech Pigeon Magazine and Brand Growth

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)

## Most relevant to

early-stage companies

## Mentioned

- SomX (company)
- HealthTech Pigeon (product)
- HubSpot (tool)
- Substack (tool)
- Pfizer (company)
- Rock Health (company)
- Forbes (company)
- NHS (company)
- DigitalHealth.London (company)
- HS. (company)
- MHRA (other)
- Spotify (company)
- YouTube (company)
- TikTok (company)
- Clubhouse (company)

## Related episodes from other shows

- [(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-25-july-2021-ben-chestnut-from-side-business-to-12-billion-the-accidental-triumph-o) (How I Built This)
- [HIBT Lab! Nas Company: Nuseir Yassin](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-06-hibt-lab-nas-company-nuseir-yassin) (How I Built This)
- [Advice Line with Jonah Peretti of Buzzfeed](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed) (How I Built This)
- [Sharing the 2023 HIBT Lab Highlight Reel](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-04-sharing-the-2023-hibt-lab-highlight-reel) (How I Built This)
- [Mailchimp: Ben Chestnut](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-07-12-mailchimp-ben-chestnut) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/lets-combinate/2022-09-14-050-when-no-one-is-listening-with-james-somauroo. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Let's Combinate.