# 039 - "The Camera Didn't Make the Artist Obsolete" with John Nosta

- Show: [Let's Combinate](https://hardwarepodcasts.com/podcast/lets-combinate)
- Published: 2022-06-29
- Length: 1h 04m
- Page: https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta
- Listen: https://podcasters.spotify.com/pod/show/letscombinate/episodes/039---The-Camera-Didnt-Make-the-Artist-Obsolete-with-John-Nosta-e1kgo8e

## Summary

John Nosta, founder of NostaLab and member of the Google Health Advisory Board, argues that the pharmaceutical industry must shift from a superficial 'patient-centric' marketing stance to 'technology-centric' drug discovery and 'patient-infused' care. He distinguishes between innovation and the implementation of existing technologies, citing telemedicine and genomic analysis as key areas where leveraging current tools offers immediate value. Nosta also explores the duality of wonder and fear surrounding AI, using tools like DALL-E and Tesla to illustrate how technology augments human capability rather than replacing clinicians.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=0) Introduction: John Nosta and NostaLab
- [2:49](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=169) Evolution of Pharma: From Physician-Centric to Tech-Centric Care
- [9:43](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=583) Critique of Patient-Centricity vs. Patient-Infused Care
- [14:03](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=843) Nosta's Background: Cardiovascular Science to Healthcare Marketing
- [25:07](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=1507) Innovation vs. Implementation: Telemedicine and Genomics
- [34:18](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=2058) The Duality of Wonder and Fear in AI and Technology
- [44:44](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=2684) Passive Data Acquisition: Smart Homes and Wearables
- [51:25](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=3085) Genius as a Punctuated Experience and Mediocrity
- [55:58](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-29-039-the-camera-didnt-make-the-artist-obsolete-with-john-nosta#t=3358) Disrupting Decentralized Clinical Trials

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- NostaLab (company)
- Google Health (company)
- DALL-E (product)
- Tesla (company)
- Fitbit (product)
- Apple Watch (product)
- Medtronic (company)
- Ford (company)
- Lowe's (company)

## Related episodes from other shows

- [The Future of Healthcare & How We Get There](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-12-08-the-future-of-healthcare-how-we-get-there) (Global Medical Device Podcast)
- [IoT in AI, Computer Vision, and Simulation | NVIDIA's Adam Scraba | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-09-12-iot-in-ai-computer-vision-and-simulation-nvidias-adam-scraba-internet-of-things) (IoT For All Podcast)
- [#439: MedTech AI Trends 2025: Scaling Regulatory Intelligence with Michelle Wu](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2025-12-29-439-medtech-ai-trends-2025-scaling-regulatory-intelligence-with-michelle-wu) (Global Medical Device Podcast)
- [The Metaverse, MedTech, and the Ethics of Emergent Technology with Christopher Lafayette](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-01-10-the-metaverse-medtech-and-the-ethics-of-emergent-technology-with-christopher-laf) (Manufacturing Happy Hour)
- [#337: Moving MedTech Forward - The Past, Present & Future of Greenlight Guru](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2023-09-21-337-moving-medtech-forward-the-past-present-future-of-greenlight-guru) (Global Medical Device Podcast)

## Citing this page

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