# 019 - "Carrying The Bag" with Omar M Khateeb

- Show: [Let's Combinate](https://hardwarepodcasts.com/podcast/lets-combinate)
- Published: 2022-02-09
- Length: 1h 31m
- Page: https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb
- Listen: https://podcasters.spotify.com/pod/show/letscombinate/episodes/019---Carrying-The-Bag-with-Omar-M-Khateeb-e1dkm8b

## Summary

Omar M Khateeb, founder of Khateeb & Co and host of the State of MedTech podcast, discusses his transition from medical school to a career in MedTech sales and marketing. He details the evolution of the medical device sales process, explaining how hospital consolidation and procurement pressures have shifted the focus from direct rep interactions to data-driven value propositions. Khateeb argues for the 'death' of traditional sales, advocating instead for digital engagement and social media to build authority and influence physicians and administrators before direct contact. He also shares personal strategies for intuition, decision-making, and building a business that serves as a positive example for his future children.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=0) Introduction: Omar M Khateeb and Khateeb & Co
- [2:22](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=142) The Death of Medical Sales and Digital Marketing
- [5:45](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=345) Career Path: From Medical School to Mazor Robotics
- [11:00](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=660) Intuition vs. Ego in Decision Making
- [31:19](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=1879) The Modern Medical Device Sales Process
- [44:35](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=2675) Social Media Strategy and Building Authority
- [57:27](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=3447) The Metaverse, Web 3, and Surgical Simulation
- [1:04:06](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=3846) Reading Habits and Book Recommendations
- [1:16:15](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=4575) Daily Habits: Meditation, Fitness, and Discipline
- [1:26:20](https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb#t=5180) Motivation: Starting Khateeb & Co for His Son

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

early-stage companies

## Mentioned

- Mazor Robotics (company)
- Khateeb & Co (company)
- State of MedTech (product)
- Alex Hormozi (other)
- $100 Million Offers (other)
- Rogue (other)
- WHOOP (product)

## Related episodes from other shows

- [Preventing the Death of Medical Device Sales](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-07-13-preventing-the-death-of-medical-device-sales) (Global Medical Device Podcast)
- [S2E40 Voice of the Customer, Using Questions, and the Technology Adoption Life Cycle Curve | Ted Newill](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-09-17-s2e40-voice-of-the-customer-using-questions-and-the-technology-adoption-life-cyc) (Being an Engineer)
- [#375: Direct to Consumer - The Future of Healthcare](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-07-11-375-direct-to-consumer-the-future-of-healthcare) (Global Medical Device Podcast)
- [#463: Finding MedTechs Leading Voices with Sean Smith](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2026-07-06-463-finding-medtechs-leading-voices-with-sean-smith) (Global Medical Device Podcast)
- [#349: Climbing the MedTech Career Ladder - How to Get to the Top](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2023-12-21-349-climbing-the-medtech-career-ladder-how-to-get-to-the-top) (Global Medical Device Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/lets-combinate/2022-02-09-019-carrying-the-bag-with-omar-m-khateeb. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Let's Combinate.