# 008 - "Follow the Opportunity" with Marta New

- Show: [Let's Combinate](https://hardwarepodcasts.com/podcast/lets-combinate)
- Published: 2021-11-24
- Length: 55m
- Page: https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new
- Listen: https://podcasters.spotify.com/pod/show/letscombinate/episodes/008---Follow-the-Opportunity-with-Marta-New-e1anp2s

## Summary

Marta New, CEO of Radyus Research and former co-founding Partner at Agent Capital, discusses her transition from academic science to venture capital and entrepreneurship. She explains how her MBA at Kellogg shifted her perspective from seeking deep, perfect answers to prioritizing the value of information for faster decision-making in corporate environments. New details the rigorous due diligence process at Baxter Ventures, emphasizing the importance of assessing technical, regulatory, and financial risks holistically. She also shares lessons on leadership, mentorship under Gita Vemuri, and adapting to work-life balance challenges during the pandemic.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new#t=0) Introduction: Marta New and Radyus Research
- [2:27](https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new#t=147) From Science to Business: The Kellogg MBA Experience
- [12:05](https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new#t=725) Depth vs. Value of Information in Decision Making
- [25:35](https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new#t=1535) Mentorship and Learning by Observation at Baxter
- [36:20](https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new#t=2180) Venture Capital Due Diligence at Baxter Ventures
- [41:30](https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new#t=2490) Founding Radyus Research and the CRO Model
- [45:02](https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new#t=2702) Pandemic Lessons: Work-Life Balance and Adaptation

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Radyus Research (company)
- Agent Capital (company)
- Baxter Ventures (company)
- Kellogg School of Management (other)
- University of Illinois at Chicago (other)
- Northwestern University (other)
- Gita Vemuri (other)
- Brian Tracy (other)
- Seth Godin (other)

## Related episodes from other shows

- [Investor Spotlight: Rogers Healy, Morrison Seger Venture Capital Partners](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-04-25-investor-spotlight-rogers-healy-morrison-seger-venture-capital-partners) (The Startup CPG Podcast)
- [S1E52 Solving Problems, Prototyping, and the Power of Diversity in R&D | Martha Ganesh](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-11-20-s1e52-solving-problems-prototyping-and-the-power-of-diversity-in-r-d-martha-gane) (Being an Engineer)
- [#70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas) (The Startup CPG Podcast)
- [386: Not Managing Robots](https://hardwarepodcasts.com/podcast/embedded-fm/2021-09-02-386-not-managing-robots) (Embedded.fm)
- [Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-06-24-live-from-the-hibt-summit-cynt-marshall-chieh-huang-and-sadie-lincoln-on-leaders) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/lets-combinate/2021-11-24-008-follow-the-opportunity-with-marta-new. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Let's Combinate.