# Jake Holland (CEO, HAViK)

- Show: [Just Gonna Send It](https://hardwarepodcasts.com/podcast/just-gonna-send-it)
- Published: 2025-09-10
- Length: 1h 01m
- Episode: 2
- Page: https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik

## Summary

Jake Holland, CEO of HAViK, discusses his journey from a rural upbringing and a 20-year racing career to engineering roles at GE and Hamilton, and finally to founding his outdoor gear company. He details the launch of HAViK's first product, the Blaze knife, including the challenges of packaging iteration and the strategic decision to manufacture in-house using a VF-2 mill. Holland shares advice on transitioning from side hustle to full-time entrepreneurship, emphasizing the importance of leveraging external manufacturing partners like SendCutSend for raw materials while retaining control over the final assembly and brand growth.

## Chapters

- [0:09](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik#t=9) Introduction: Jake Holland and HAViK
- [4:43](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik#t=283) Rural Upbringing and Racing Career
- [17:52](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik#t=1072) Engineering Career at GE and Hamilton
- [29:06](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik#t=1746) University of Nevada Reno Machine Shop
- [35:26](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik#t=2126) First Knife Company and SendCutSend Collaboration
- [44:04](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik#t=2644) Launching HAViK and the Blaze Knife
- [49:12](https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik#t=2952) Entrepreneurial Advice and Manufacturing Strategy

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)

## Most relevant to

founders before launch, companies scaling up

## Mentioned

- HAViK (company)
- SendCutSend (company)
- Blaze (product)
- GE (company)
- Hamilton (company)
- University of Nevada Reno (company)
- VF-2 (tool)
- G10 (material)
- 1095 steel (material)

## Related episodes from other shows

- [S2E41 The Hacksmith | James Hobson](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-09-24-s2e41-the-hacksmith-james-hobson) (Being an Engineer)
- [Herschel Supply Co.: Jamie and Lyndon Cormack](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-16-herschel-supply-co-jamie-and-lyndon-cormack) (How I Built This)
- [Episode 204: The Maker Knife with Giaco Whatever](https://hardwarepodcasts.com/podcast/making-it/2019-03-01-episode-204-the-maker-knife-with-giaco-whatever) (Making It)
- [Harry’s Razors: Andy Katz-Mayfield and Jeff Raider](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-12-harrys-razors-andy-katz-mayfield-and-jeff-raider) (How I Built This)
- [Ep. 8 - Ryan from V1 Engineering](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2023-11-09-ep-8-ryan-from-v1-engineering) (Open Hardware Manufacturing Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/just-gonna-send-it/2025-09-10-jake-holland-ceo-havik. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Just Gonna Send It.