# IoT Is Finally Delivering | The Things Industries' Wienke Giezeman | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2026-07-07
- Length: 23m
- Episode: 399
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/IoT-Is-Finally-Delivering--The-Things-Industries-Wienke-Giezeman--Internet-of-Things-Podcast-e3lp54m

## Summary

Wienke Giezeman, CEO and co-founder of The Things Industries, explains how the IoT industry has moved past the 'hype cycle' to deliver tangible ROI through mature, scalable LoRaWAN infrastructure. He details why early deployments failed due to 'pilot purgatory' and fragile technology stacks, noting that the market now favors private local area networks over wide-area cellular promises. Giezeman highlights The Things Stack's success in managing 4 million devices by focusing on developer-friendly, low-code integration and interoperability, which has enabled enterprises to build solid, closed-loop business cases.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin#t=4) Introduction: Wienke Giezeman and The Things Industries
- [1:50](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin#t=110) The IoT Hype Cycle and Market Maturity
- [3:56](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin#t=236) LoRaWAN vs. Cellular: Local Area Network Dominance
- [7:06](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin#t=426) Overcoming Pilot Purgatory and Building Solid Stacks
- [12:20](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin#t=740) Closing the Loop: From Data to Business Outcomes
- [16:07](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin#t=967) The Things Stack Strategy: Developer-First and Interoperable
- [18:53](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin#t=1133) Correcting LoRaWAN Misconceptions: LPWA vs. LPWA
- [20:59](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-07-07-iot-is-finally-delivering-the-things-industries-wienke-giezeman-internet-of-thin#t=1259) The Things Conference 2026: Multi-Protocol and AI on Edge

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)

## Most relevant to

companies scaling up

## Mentioned

- The Things Industries (company)
- The Things Stack (product)
- LoRaWAN (other)
- The Things Conference (other)
- Zigbee (other)
- Matter (other)
- Thread (other)
- Bluetooth SIG (other)
- Wi-Fi Alliance (other)
- HAI Foundation (company)

## Related episodes from other shows

- [Ep. 5 | LoRaWAN: The Things Network and LoRa Alliance Talk Open IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2020-07-10-ep-5-lorawan-the-things-network-and-lora-alliance-talk-open-iot) (Moore's Lobby)
- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [272: Stick 'Em on Whales](https://hardwarepodcasts.com/podcast/embedded-fm/2018-12-28-272-stick-em-on-whales) (Embedded.fm)
- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v) (Over the Air)

## Citing this page

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