# Monetizing Connected Cars | Freeeway's Harald Fuchs & KPN IoT's Mark van den Berg | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2025-09-30
- Length: 35m
- Episode: 385
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Monetizing-Connected-Cars--Freeeways-Harald-Fuchs--KPN-IoTs-Mark-van-den-Berg--Internet-of-Things-Podcast-e38tkgu

## Summary

Harald Fuchs, CEO of Freeeway, and Mark van den Berg from KPN IoT discuss how rising data consumption in connected cars is reshaping the automotive industry, turning connectivity from a cost center into a monetized service. They explain that while Chinese OEMs lead in high-data entertainment features, European OEMs are struggling with the costs, prompting Freeeway's Monetization Hub to help manage global connectivity, compliance, and payments. The conversation covers the shift toward vehicles acting as digital service providers, integrating services like EV charging and road pricing, and the future business models involving autonomous driving and revenue sharing.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte#t=4) Introduction: Harald Fuchs and Mark van den Berg
- [5:15](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte#t=315) Connected Cars as Entertainment Hubs and Data Consumption
- [11:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte#t=663) The Impact of Rising Data Costs on OEMs
- [13:55](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte#t=835) Freeeway's Monetization Hub and Payment Integration
- [20:34](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte#t=1234) Digital Services Inside Vehicles: Payments and V2G
- [24:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte#t=1478) OEM Mindset Shift: From Hardware to Digital Service Providers
- [28:11](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte#t=1691) The Future Business Model: Autonomous Driving and Revenue Sharing
- [30:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-30-monetizing-connected-cars-freeeways-harald-fuchs-kpn-iots-mark-van-den-berg-inte#t=1840) The Future of IoT Monetization and B2C Trends

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

large enterprises

## Mentioned

- Freeeway (company)
- KPN (company)
- Tesla (company)
- Mercedes (company)
- Kia (company)
- Hyundai (company)
- eUICC (other)
- Global SIM (other)

## Related episodes from other shows

- [Software-Enabled Vehicles and the Future of Automotive Manufacturing with Vicki Poponi, VP and Industry Advisor at Salesforce](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-14-software-enabled-vehicles-and-the-future-of-automotive-manufacturing-with-vicki) (Manufacturing Happy Hour)
- [EE Times Weekly Briefing: Friday, January 18, 2019](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-18-ee-times-weekly-briefing-friday-january-18-2019) (EE Times Current)
- [Episode 13: How Semiconductors Will Shape The Automotive Industry](https://hardwarepodcasts.com/podcast/the-circuit/2023-04-03-episode-13-how-semiconductors-will-shape-the-automotive-industry) (The Circuit)
- [Embedded Trends for a Connected World](https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world) (EE Times Current)
- [Ep. 49 | Driven and Connected, Arm VP Talks Intersection of Automotive and IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2022-07-05-ep-49-driven-and-connected-arm-vp-talks-intersection-of-automotive-and-iot) (Moore's Lobby)

## Citing this page

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