# Why Enterprises Choose LoRaWAN | The Things Industries' Wienke Giezeman | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2025-04-01
- Length: 23m
- Episode: 373
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-04-01-why-enterprises-choose-lorawan-the-things-industries-wienke-giezeman-internet-of
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Why-Enterprises-Choose-LoRaWAN--The-Things-Industries-Wienke-Giezeman--Internet-of-Things-Podcast-e30v0an

## Summary

Wienke Giezeman, CEO and co-founder of The Things Industries, explains why enterprises are increasingly adopting private LoRaWAN networks for building management, retail, and water metering. He highlights the company's growth to over 2.5 million connected devices and 2.5 billion monthly messages, emphasizing the value of an open ecosystem with 300 device maker partners and 1,500 device types. Giezeman discusses the shift from operator-led public networks to private deployments, noting that success depends on domain expertise rather than just IoT technical skills, and outlines future growth in compliance monitoring and smart metering.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-04-01-why-enterprises-choose-lorawan-the-things-industries-wienke-giezeman-internet-of#t=4) Introduction: Wienke Giezeman and The Things Industries
- [0:57](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-04-01-why-enterprises-choose-lorawan-the-things-industries-wienke-giezeman-internet-of#t=57) Growth and Evolution of the LoRaWAN Ecosystem
- [3:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-04-01-why-enterprises-choose-lorawan-the-things-industries-wienke-giezeman-internet-of#t=192) Why LoRaWAN is the Only Option for Enterprise IoT
- [4:24](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-04-01-why-enterprises-choose-lorawan-the-things-industries-wienke-giezeman-internet-of#t=264) Advantages and Misconceptions of LoRaWAN
- [8:50](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-04-01-why-enterprises-choose-lorawan-the-things-industries-wienke-giezeman-internet-of#t=530) The Rise of Private LoRaWAN Networks
- [15:11](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-04-01-why-enterprises-choose-lorawan-the-things-industries-wienke-giezeman-internet-of#t=911) Challenges in Enterprise Adoption and Scaling
- [17:16](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-04-01-why-enterprises-choose-lorawan-the-things-industries-wienke-giezeman-internet-of#t=1036) Future Growth Areas: Water Metering and Building Management

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

established companies

## Mentioned

- The Things Industries (company)
- LoRaWAN (other)
- Narrowband IoT (other)
- LTE-M (other)
- Wi-Fi (other)
- Bluetooth Mesh (other)
- Zigbee (other)
- Verizon (company)
- AT&T (company)
- The Things Conference (other)

## Related episodes from other shows

- [Ep. 5 | LoRaWAN: The Things Network and LoRa Alliance Talk Open IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2020-07-10-ep-5-lorawan-the-things-network-and-lora-alliance-talk-open-iot) (Moore's Lobby)
- [272: Stick 'Em on Whales](https://hardwarepodcasts.com/podcast/embedded-fm/2018-12-28-272-stick-em-on-whales) (Embedded.fm)
- [An Interview with Richard Ginus](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-01-22-an-interview-with-richard-ginus) (The Amp Hour)
- [Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an) (Over the Air)
- [Interview with Zach Supalla - Particle CEO! Tachyon 5G SBC! Blues LoRaWAN Starter Kit!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2024-08-19-interview-with-zach-supalla-particle-ceo-tachyon-5g-sbc-blues-lorawan-starter-ki) (The Electromaker Show)

## Citing this page

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