# AI, Digital Twins, and Cutting Through the Hype | Intellias' Barry Haughian | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2024-08-27
- Length: 24m
- Episode: 357
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/AI--Digital-Twins--and-Cutting-Through-the-Hype--Intellias-Barry-Haughian--Internet-of-Things-Podcast-e2nkint

## Summary

Barry Haughian, Global VP for IoT Services at Intellias, discusses the evolution of IoT from horizontal platforms to vertical, business-value-driven solutions. He highlights the challenges of implementing digital twins in construction, where companies often get tangled in technology rather than focusing on ROI, and the hype surrounding AI in agriculture, where firms like a Brazilian farm install 5G and sensors without clear use cases. Haughian emphasizes that IoT provides the necessary data foundation for AI, but organizations must define business problems first rather than chasing technology trends.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet#t=4) Introduction: Barry Haughian and Intellias
- [0:52](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet#t=52) Key IoT Trends: AI and Digital Twins
- [2:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet#t=141) Digital Twin Challenges in Construction
- [5:16](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet#t=316) IoT Implementation in Construction and Agriculture
- [8:35](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet#t=515) The Impact of AI and AIoT in Agriculture
- [12:13](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet#t=733) Focusing on Business Value Over Technology
- [14:13](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet#t=853) Evolution from Horizontal to Vertical Solutions
- [18:13](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-08-27-ai-digital-twins-and-cutting-through-the-hype-intellias-barry-haughian-internet#t=1093) Cutting Through the AI Hype

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

large enterprises

## Mentioned

- Intellias (company)
- Barry Haughian (other)
- Ryan Chacon (other)
- IoT For All (other)
- 5G (other)
- Gen AI (other)
- LLM (other)

## Related episodes from other shows

- [The OG of IoT Returns: A Chat w/ Rob Tiffany (Part 2)](https://hardwarepodcasts.com/podcast/over-the-air/2022-01-18-the-og-of-iot-returns-a-chat-w-rob-tiffany-part-2) (Over the Air)
- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [#059 - Where IoT/AI are heading to - impressions from IoT Tech Expo Europe, with Balint Horvath, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-07-18-059-where-iot-ai-are-heading-to-impressions-from-iot-tech-expo-europe-with-balin) (The Hardware Entrepreneur)
- [Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v) (Over the Air)
- [Proof of Value (PoV) with Paul Glynn, CEO of Davra](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra) (Over the Air)

## Citing this page

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