# LPWAN and the IoT Market | The Things Industries' Wienke Giezeman | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2024-06-11
- Length: 27m
- Episode: 347
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-11-lpwan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thing
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/LPWAN-and-the-IoT-Market--The-Things-Industries-Wienke-Giezeman--Internet-of-Things-Podcast-e2knet8

## Summary

Wienke Giezeman, co-founder and CEO of The Things Industries, discusses the evolution of the LPWAN market and the practical adoption of LoRaWAN in enterprise IoT solutions. He explains how the technology has moved from hype to finding specific niches like private networks for mining and agriculture, emphasizing the importance of total cost of ownership over hardware price. Giezeman also highlights the integration of LoRaWAN with cellular backhaul and the role of The Things Conference in educating the ecosystem.

## Chapters

- [0:45](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-11-lpwan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thing#t=45) Introduction: Wienke Giezeman and The Things Industries
- [1:53](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-11-lpwan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thing#t=113) The State of the IoT Market and LoRaWAN Adoption
- [5:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-11-lpwan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thing#t=304) Integrating LoRaWAN with Cellular and Satellite
- [7:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-11-lpwan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thing#t=432) Market Lessons: Vertical Focus vs. Platform Hype
- [12:53](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-11-lpwan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thing#t=773) Total Cost of Ownership in IoT Deployments
- [18:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-11-lpwan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thing#t=1118) Overcoming Enterprise Skepticism and Digital Transformation
- [25:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-06-11-lpwan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thing#t=1531) The Things Conference and Ecosystem Education

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

established companies

## Mentioned

- The Things Industries (company)
- LoRaWAN (other)
- The Things Conference (other)
- Azure (other)
- Google Cloud (other)

## Related episodes from other shows

- [Ep. 5 | LoRaWAN: The Things Network and LoRa Alliance Talk Open IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2020-07-10-ep-5-lorawan-the-things-network-and-lora-alliance-talk-open-iot) (Moore's Lobby)
- [Building A Low-cost Satellite IoT Solution](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-07-building-a-low-cost-satellite-iot-solution) (Over the Air)
- [An Interview with Richard Ginus](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-01-22-an-interview-with-richard-ginus) (The Amp Hour)
- [MQTT Anywhere, LoRaWAN Sheep Tracking, More DOOM on everything!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2023-09-25-mqtt-anywhere-lorawan-sheep-tracking-more-doom-on-everything) (The Electromaker Show)
- [Interview with Zach Supalla - Particle CEO! Tachyon 5G SBC! Blues LoRaWAN Starter Kit!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2024-08-19-interview-with-zach-supalla-particle-ceo-tachyon-5g-sbc-blues-lorawan-starter-ki) (The Electromaker Show)

## Citing this page

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