# How the IoT Market is Changing | IoT Marketing's Tiffani Neilson | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2024-04-23
- Length: 31m
- Episode: 341
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/How-the-IoT-Market-is-Changing--IoT-Marketings-Tiffani-Neilson--Internet-of-Things-Podcast-e2inlvp

## Summary

Tiffani Neilson, CMO at IoT Marketing, discusses the rapid evolution of the IoT landscape, noting how the pandemic accelerated exponential growth in connectivity and AI integration. She explains the market's shift from fragmented components to end-to-end solutions to simplify deployment and improve security, while highlighting the challenges of market consolidation and the sticky nature of deployed IoT systems. Neilson also outlines how IoT Marketing adapts to these changes through virtual events and targeted marketing strategies that emphasize education and thought leadership.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things#t=4) Introduction: Tiffani Neilson and IoT Marketing
- [1:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things#t=81) Rapid technological evolution and connectivity sunsets
- [4:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things#t=254) Pandemic impact and the shift to virtual webinars
- [5:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things#t=337) Buyer demand for end-to-end solutions
- [9:09](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things#t=549) IoT security challenges and market consolidation
- [14:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things#t=887) The role of AI and data in IoT solutions
- [18:32](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things#t=1112) Marketing strategies and long sales cycles
- [24:08](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-04-23-how-the-iot-market-is-changing-iot-marketings-tiffani-neilson-internet-of-things#t=1448) Value and analytics of virtual events

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

early-stage companies

## Mentioned

- IoT Marketing (company)
- Core (company)
- Twilio (company)
- Nvidia (company)
- Green Things Summit (other)
- Intelligent Thinking AI Summit (other)

## Related episodes from other shows

- [Episode 33: The Land of IoT with Guest Stacey Higginbotham](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham) (The Circuit)
- [CES 2019 Special: Tyson Tuttle, Silicon Labs + Chris Stansbury, Arrow](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-tyson-tuttle-silicon-labs-chris-stansbury-arrow) (EE Times Current)
- [IoT Trends: A Year in Review and 2023 Predictions with Rob Tiffany and Bill Flaherty](https://hardwarepodcasts.com/podcast/over-the-air/2023-02-02-iot-trends-a-year-in-review-and-2023-predictions-with-rob-tiffany-and-bill-flahe) (Over the Air)
- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)
- [Silicon Valley IoT Innovations: Insights from IoT Tech Expo 2024](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-19-silicon-valley-iot-innovations-insights-from-iot-tech-expo-2024) (Over the Air)

## Citing this page

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