# IoT in the Marine Industry | Yamaha's Andrew Cullen & Siren Marine's Alex Joseph | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2024-03-19
- Length: 29m
- Episode: 336
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/IoT-in-the-Marine-Industry--Yamahas-Andrew-Cullen--Siren-Marines-Alex-Joseph--Internet-of-Things-Podcast-e2h7rsp

## Summary

Andrew Cullen, Director of Marine Connectivity at Yamaha, and Alex Joseph, CTO at Siren Marine, discuss the integration of IoT into the marine industry following Yamaha's acquisition of Siren Marine. They detail the development of the Siren 3 Pro and the Connected Boat app, focusing on low-power wireless sensors, CAN bus integration, and predictive maintenance capabilities. The conversation highlights the technical challenges of operating in harsh marine environments, including power management, vibration, and electromagnetic interference, as well as the strategic value of data for boat builders and fleet operators.

## Chapters

- [0:58](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=58) Introduction: Andrew Cullen and Alex Joseph on Siren Marine and Yamaha
- [3:43](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=223) Siren Marine's History and Early Product Development
- [6:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=363) Yamaha's CASE Strategy and Connected Boat Vision
- [9:17](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=557) Target Markets: End Users, Dealers, and Fleet Operators
- [11:51](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=711) Data Utilization for Boat Builders and Predictive Maintenance
- [14:24](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=864) Engineering Challenges: Power, Vibration, and Interference
- [16:39](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=999) Connectivity Solutions: Cellular, LTE, and Satellite
- [21:10](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=1270) Yamaha's Strategic Rationale for the Acquisition
- [26:20](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-19-iot-in-the-marine-industry-yamahas-andrew-cullen-siren-marines-alex-joseph-inter#t=1580) Future of Connected Boating: AI, Sensors, and Integration

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)
- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

early-stage companies, large enterprises

## Mentioned

- Yamaha (company)
- Siren Marine (company)
- Siren 3 Pro (product)
- Siren Connected Boat app (product)
- West Marine (company)
- Grady White (company)
- Regulator Boats (company)
- Command Link Plus (product)

## Related episodes from other shows

- [Live Insights from Sensors Converge: IoT Innovations with Industry Leaders](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-05-live-insights-from-sensors-converge-iot-innovations-with-industry-leaders) (Over the Air)
- [‘On the Road’ Special Episode: Improving the Hotel and Hospitality Sector with IoT Technology](https://hardwarepodcasts.com/podcast/over-the-air/2023-06-08-on-the-road-special-episode-improving-the-hotel-and-hospitality-sector-with-iot) (Over the Air)
- [The Intersection of IoT and Manufacturing: Insights from FABTECH 2023](https://hardwarepodcasts.com/podcast/over-the-air/2023-11-09-the-intersection-of-iot-and-manufacturing-insights-from-fabtech-2023) (Over the Air)
- [Episode 59: Robots at sea - Ffion Llewellyn](https://hardwarepodcasts.com/podcast/robot-talk/2023-10-27-episode-59-robots-at-sea-ffion-llewellyn) (Robot Talk)
- [CES 2019 Special: Paul Loughnane, TE Connectivity](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-paul-loughnane-te-connectivity) (EE Times Current)

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