# Deploying IoT in Grocery Stores | SmartSense's Guy Yehiav & Festival Foods' Hsing-Yi Hsieh | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2024-03-12
- Length: 41m
- Episode: 345
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Deploying-IoT-in-Grocery-Stores--SmartSenses-Guy-Yehiav--Festival-Foods-Hsing-Yi-Hsieh--Internet-of-Things-Podcast-e2gue67

## Summary

Guy Yehiav, President of SmartSense by Digi, and Hsing-Yi Hsieh, Director of Food Protection at Festival Foods, discuss the deployment of IoT solutions in grocery stores. Yehiav explains how SmartSense uses cellular-connected sensors and prescriptive analytics to address food safety, waste, and sustainability, emphasizing that adoption depends on simple user interfaces rather than just hardware. Hsieh shares Festival Foods' journey from manual temperature checks to a 24/7 monitoring system, highlighting challenges in scaling the rollout and the unexpected benefits of predictive maintenance for refrigeration assets.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=0) Introduction: Guy Yehiav and SmartSense's IoT Strategy
- [3:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=194) SmartSense Sensor Portfolio and Connectivity
- [7:43](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=463) Key Grocery Pain Points: Safety, Waste, and Sustainability
- [11:25](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=685) Designing for Adoption: Prescriptive Analytics and User Guidance
- [16:27](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=987) Advice for Buyers: Evaluating Vendors and ROI
- [24:35](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=1475) Introduction: Hsing-Yi Hsieh and Festival Foods
- [27:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=1632) Festival Foods' Journey to IoT and Initial Pain Points
- [32:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=1941) Scaling Challenges and the Human Element of Deployment
- [35:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-03-12-deploying-iot-in-grocery-stores-smartsenses-guy-yehiav-festival-foods-hsing-yi-h#t=2137) Unexpected Benefits: Predictive Maintenance and Energy Efficiency

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

large enterprises

## Mentioned

- SmartSense (company)
- Digi International (company)
- Festival Foods (company)
- Zebra Technologies (company)
- Oracle (company)
- NIST (other)

## Related episodes from other shows

- [Implementing Tech into Fresh-Food Vending Machines with Arne Saupe, VP of Technology at Farmer’s Fridge](https://hardwarepodcasts.com/podcast/over-the-air/2023-03-30-implementing-tech-into-fresh-food-vending-machines-with-arne-saupe-vp-of-technol) (Over the Air)
- [#226 - Hungryroot 101: Launch Your Brand & Master Smart Cart Shopping](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-12-09-226-hungryroot-101-launch-your-brand-master-smart-cart-shopping) (The Startup CPG Podcast)
- [IoT, the Secret Sauce to Make HVACs Smarter: Insights from AHR Expo 2024](https://hardwarepodcasts.com/podcast/over-the-air/2024-03-14-iot-the-secret-sauce-to-make-hvacs-smarter-insights-from-ahr-expo-2024) (Over the Air)
- [IoT Data: Using Smart Tech to Outsmart Analog Competitors](https://hardwarepodcasts.com/podcast/over-the-air/2021-06-22-iot-data-using-smart-tech-to-outsmart-analog-competitors) (Over the Air)
- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)

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