# Solving Logistics with IoT Technology | Trinity Logistics' Russ Felker | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2024-01-16
- Length: 29m
- Episode: 327
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Solving-Logistics-with-IoT-Technology--Trinity-Logistics-Russ-Felker--Internet-of-Things-Podcast-e2e0rer

## Summary

Russ Felker, CTO of Trinity Logistics, discusses how the 3PL uses technology to solve logistics challenges, specifically focusing on the shift from manual brokerage to data-driven operations. He details the implementation of machine learning models to provide instant freight rates and the critical importance of impact analysis when deploying AI to ensure human operators remain effective during exceptions. Felker emphasizes that technology should augment interpersonal relationships rather than replace them, citing the high rate of supply chain exceptions as a reason for maintaining human context.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of#t=4) Introduction: Russ Felker and Trinity Logistics
- [2:08](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of#t=128) The Role of Brokers and the Amazon Effect
- [5:16](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of#t=316) Evolution of Logistics Technology and AI Adoption
- [9:20](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of#t=560) Customer-Centric Technology and Pain Points
- [14:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of#t=878) Machine Learning for Instant Freight Rates
- [17:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of#t=1020) Ethical Considerations and Human-in-the-Loop
- [24:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of#t=1478) Impact Analysis and Strategic Prioritization

## Topics

- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Trinity Logistics (company)
- Amazon (company)
- Over Freight (company)
- Convoy (company)
- Transport Topics (company)
- Food Logistics (company)
- Women in Trucking Association (company)

## Related episodes from other shows

- [The Role of AI in the Trucking Industry with Chris Torrence, CSO at Optym](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-14-the-role-of-ai-in-the-trucking-industry-with-chris-torrence-cso-at-optym) (Over the Air)
- [Bonus: Finding the Right Freight Partners for your CPG Brand](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand) (The Startup CPG Podcast)
- [076: Warehousing, Fulfillment, and Shipping to Customers](https://hardwarepodcasts.com/podcast/product-startup/2021-05-19-076-warehousing-fulfillment-and-shipping-to-customers) (Product Startup)
- [168: Shifting Your Mindset on the Human Potential of AI with Concurrency CTO Nathan Lasnoski](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-16-168-shifting-your-mindset-on-the-human-potential-of-ai-with-concurrency-cto-nath) (Manufacturing Happy Hour)
- [Get Started w/ Data Collection & Robotics Today w/ Aaron Prather](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-08-17-get-started-w-data-collection-robotics-today-w-aaron-prather) (The Manufacturing Executive)

## Citing this page

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