# Software-Defined IoT and Sustainable Design | MicroEJ's Semir Haddad | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-10-03
- Length: 17m
- Episode: 314
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-03-software-defined-iot-and-sustainable-design-microejs-semir-haddad-internet-of-th
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Software-Defined-IoT-and-Sustainable-Design--MicroEJs-Semir-Haddad--Internet-of-Things-Podcast-e2a2rd9

## Summary

Semir Haddad, Chief Product and Strategy Officer at MicroEJ, explains the concept of software-defined IoT, where devices are treated as flexible software products rather than static hardware. He details how MicroEJ's MICROEJ VEE container allows developers to port high-level code to microcontrollers, enabling post-shipment customization and new service monetization for companies like Zebra and Long Distance Gear. Haddad argues that sustainable design requires optimizing software for low-power hardware, citing Polar's smartwatch as an example of extending battery life from one day to seven days by avoiding resource-heavy platforms like Android or Linux.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-03-software-defined-iot-and-sustainable-design-microejs-semir-haddad-internet-of-th#t=4) Introduction: Semir Haddad and MicroEJ
- [2:13](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-03-software-defined-iot-and-sustainable-design-microejs-semir-haddad-internet-of-th#t=133) Defining Software-Defined IoT
- [4:55](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-03-software-defined-iot-and-sustainable-design-microejs-semir-haddad-internet-of-th#t=295) Hardware and Connectivity in Software-Defined Architecture
- [6:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-03-software-defined-iot-and-sustainable-design-microejs-semir-haddad-internet-of-th#t=397) Benefits: Customization and Post-Shipment Services
- [9:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-03-software-defined-iot-and-sustainable-design-microejs-semir-haddad-internet-of-th#t=545) Green Software and Sustainability Goals
- [13:46](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-03-software-defined-iot-and-sustainable-design-microejs-semir-haddad-internet-of-th#t=826) Performance Trade-offs and Optimization
- [14:54](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-03-software-defined-iot-and-sustainable-design-microejs-semir-haddad-internet-of-th#t=894) Sustainable Design Principles vs. Engineer Comfort

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)

## Most relevant to

early-stage companies

## Mentioned

- MicroEJ (company)
- STMicro (company)
- Renesas Electronics (company)
- Eta Compute (company)
- Zebra (company)
- Long Distance Gear (company)
- Polar (company)
- Google Nest (product)
- Android (other)
- Linux (other)
- Docker (tool)
- MICROEJ VEE (product)

## Related episodes from other shows

- [Embedded Trends for a Connected World](https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world) (EE Times Current)
- [An Interview with Tony DiCola](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-11-18-an-interview-with-tony-dicola) (The Amp Hour)
- [The Onio Batteryless Vision with Kjetil Meisal](https://hardwarepodcasts.com/podcast/the-amp-hour/2026-09-24-the-onio-batteryless-vision-with-kjetil-meisal) (The Amp Hour)
- [447: All Sorts of Weird Problems](https://hardwarepodcasts.com/podcast/embedded-fm/2023-04-13-447-all-sorts-of-weird-problems) (Embedded.fm)
- [196: Software Server Thingybob](https://hardwarepodcasts.com/podcast/embedded-fm/2017-04-20-196-software-server-thingybob) (Embedded.fm)

## Citing this page

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