# Reducing Battery Waste with Low-Power IoT | Atmosic's Nick Dutton | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-08-15
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Reducing-Battery-Waste-with-Low-Power-IoT--Atmosics-Nick-Dutton--Internet-of-Things-Podcast-e28bk1g

## Summary

Nick Dutton, Senior Director for Product Marketing at Atmosic Technologies, explains how focusing on ultra-low power consumption enables energy harvesting, thereby reducing the massive environmental impact of battery waste in IoT. He details how Atmosic's ATM33 Bluetooth SoC integrates energy harvesting capabilities to eliminate or extend battery life in applications like TV remotes and electronic shelf labels. Dutton argues that sustainability is driven by both environmental mandates from tier-one customers and the logistical/financial burden of maintaining large-scale commercial deployments.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing#t=4) Introduction: Nick Dutton and Atmosic Technologies
- [1:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing#t=81) The Scale of IoT and Battery Waste Problem
- [3:54](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing#t=234) Sustainability Strategies: Energy Harvesting and Remote Controls
- [6:39](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing#t=399) Commercial vs. Consumer Battery Replacement Costs
- [10:52](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing#t=652) Atmosic ATM33 and Energy Harvesting Technologies
- [14:50](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing#t=890) System-Level Thinking and Total Cost of Ownership
- [17:46](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing#t=1066) Competing in IoT: Differentiation and Vertical Focus

## Topics

- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Atmosic Technologies (company)
- Atmosic (company)
- ATM33 (chip)
- Bluetooth (other)
- Alina (company)

## Related episodes from other shows

- [Changing the World One Wireless RF Chip at a Time](https://hardwarepodcasts.com/podcast/moores-lobby/2024-06-04-changing-the-world-one-wireless-rf-chip-at-a-time) (Moore's Lobby)
- [The Onio Batteryless Vision with Kjetil Meisal](https://hardwarepodcasts.com/podcast/the-amp-hour/2026-09-24-the-onio-batteryless-vision-with-kjetil-meisal) (The Amp Hour)
- [CES 2020, Day 2: AMD vs. Intel | NXP’s Lars Reger | A Singular Bluetooth IC](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-08-ces-2020-day-2-amd-vs-intel-nxps-lars-reger-a-singular-bluetooth-ic) (EE Times Current)
- [Projects Overload, New Arduino Giga board, Batteryless IoT, and more!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2023-03-10-projects-overload-new-arduino-giga-board-batteryless-iot-and-more) (The Electromaker Show)
- [278: Bricks' Batteries Last Forever](https://hardwarepodcasts.com/podcast/embedded-fm/2019-02-15-278-bricks-batteries-last-forever) (Embedded.fm)

## Citing this page

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