# OEM Servitization with IoT | Sensorfy's Gijs Meuleman | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-05-30
- Length: 20m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/OEM-Servitization-with-IoT--Sensorfys-Gijs-Meuleman--Internet-of-Things-Podcast-e28bk27

## Summary

Gijs Meuleman, CEO and founder of Sensorfy, explains how industrial OEMs can transition from transactional sales to servitization by integrating IoT solutions for predictive maintenance. He details the technical challenges of ensuring long-term battery life and reliable wireless communication, as well as the business case validation process involving proof of concept and algorithm development. Meuleman highlights that while most companies are in the early stages of this journey, those who successfully implement outcome-based models gain recurring revenue and competitive differentiation.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast#t=0) Introduction: Gijs Meuleman and Sensorfy
- [2:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast#t=141) Predictive Maintenance and Current OEM Business Models
- [4:30](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast#t=270) Servitization and Outcome as a Service
- [7:34](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast#t=454) Challenges of Shifting to Service-Based Sales
- [9:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast#t=544) Benefits of Recurring Revenue and Market Differentiation
- [11:35](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast#t=695) Current Adoption Levels and Implementation Journey
- [14:33](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast#t=873) Shaping the Business Case and Proof of Concept
- [17:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-30-oem-servitization-with-iot-sensorfys-gijs-meuleman-internet-of-things-podcast#t=1048) Technical Challenges: Battery Life and Connectivity

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Sensorfy (company)
- Eindhoven University of Technology (other)

## Related episodes from other shows

- [BONUS: What Is Servitization? How OEMs Can Turn Their Installed Base Into Long-Term Revenue with PTC's Sam Neva](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-08-14-bonus-what-is-servitization-how-oems-can-turn-their-installed-base-into-long-ter) (Manufacturing Happy Hour)
- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [Unlocking the Potential of Industrial IoT: Insights from Jeremy Frank, CEO of KCF Technologies](https://hardwarepodcasts.com/podcast/over-the-air/2024-01-18-unlocking-the-potential-of-industrial-iot-insights-from-jeremy-frank-ceo-of-kcf) (Over the Air)
- [IoT Strategy: Firing Bullets Instead of Cannonballs](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs) (Over the Air)
- [The OG of IoT: A Chat w/ Rob Tiffany (Part 1)](https://hardwarepodcasts.com/podcast/over-the-air/2022-01-04-the-og-of-iot-a-chat-w-rob-tiffany-part-1) (Over the Air)

## Citing this page

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