# IoT Asset Tracking with Location Intelligence | danalto's Albert Baker and Patrick McGowan | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-05-09
- Length: 25m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-09-iot-asset-tracking-with-location-intelligence-danaltos-albert-baker-and-patrick
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/IoT-Asset-Tracking-with-Location-Intelligence--danaltos-Albert-Baker-and-Patrick-McGowan--Internet-of-Things-Podcast-e28bk41

## Summary

Albert Baker, co-founder and COO, and Patrick McGowan, sales consultant, of danalto, a VC-backed Irish software company, discuss their platform for positioning intelligence and location data analytics. They explain how aggregating data from BLE, UWB, and RFID technologies helps industries like construction, oil & gas, and aerospace improve safety and productivity by reducing time spent searching for assets. The guests emphasize a consultative approach, focusing on business outcomes and KPIs rather than just technology, and highlight the importance of integrating with legacy systems like SAP and Oracle via APIs. They also address the challenge of balancing bespoke customer requests with the company's scalable cloud roadmap and the industry shift toward proving ROI through real-world deployments.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-09-iot-asset-tracking-with-location-intelligence-danaltos-albert-baker-and-patrick#t=0) Introduction: Albert Baker and Patrick McGowan of danalto
- [4:07](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-09-iot-asset-tracking-with-location-intelligence-danaltos-albert-baker-and-patrick#t=247) Defining location intelligence and aggregating multi-technology data
- [8:34](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-09-iot-asset-tracking-with-location-intelligence-danaltos-albert-baker-and-patrick#t=514) Construction industry use case: reducing search time and improving ROI
- [13:26](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-09-iot-asset-tracking-with-location-intelligence-danaltos-albert-baker-and-patrick#t=806) Handling impossible customer requests and focusing on data needs
- [16:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-09-iot-asset-tracking-with-location-intelligence-danaltos-albert-baker-and-patrick#t=965) Balancing bespoke solutions with the core product roadmap
- [18:29](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-09-iot-asset-tracking-with-location-intelligence-danaltos-albert-baker-and-patrick#t=1109) Integrating location data with legacy systems like SAP and Oracle
- [20:44](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-05-09-iot-asset-tracking-with-location-intelligence-danaltos-albert-baker-and-patrick#t=1244) Educating clients and the industry shift toward proven deployments

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- danalto (company)
- Hexagon (company)
- Park Labs (company)
- Palo Alto Research (company)
- SAP (other)
- Oracle (other)
- Aviva (other)
- BLE (other)
- UWB (other)
- RFID (other)

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- [Silicon Valley IoT Innovations: Insights from IoT Tech Expo 2024](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-19-silicon-valley-iot-innovations-insights-from-iot-tech-expo-2024) (Over the Air)
- [Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an) (Over the Air)
- [You Can't Automate What You Can't Find: RTLS and the Data Foundation for Lights-Out | Ep. 47](https://hardwarepodcasts.com/podcast/lights-out/2026-08-14-you-cant-automate-what-you-cant-find-rtls-and-the-data-foundation-for-lights-out) (Lights Out)
- [From B2C to B2B IoT with Davyeon Ross, Co-Founder & President at ShotTracker Inc](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc) (Over the Air)

## Citing this page

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