# Selecting the Right Asset Tracking Device | OnAsset's Paul Rodwell | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-04-27
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-27-selecting-the-right-asset-tracking-device-onassets-paul-rodwell-internet-of-thin
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Selecting-the-Right-Asset-Tracking-Device--OnAssets-Paul-Rodwell--Internet-of-Things-Podcast-e28bk0q

## Summary

Paul Rodwell, International Business Development Lead for OnAsset Intelligence, discusses the critical factors in selecting asset tracking devices for supply chain visibility. He contrasts real-time cellular devices with Bluetooth 'mother-child' systems, emphasizing the importance of sensor arrays, battery life, and regulatory compliance, particularly in pharmaceuticals. Rodwell also highlights the growing need for sustainable, reusable hardware to meet ESG goals and the operational challenges of scaling device fleets and integrating data via APIs.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-27-selecting-the-right-asset-tracking-device-onassets-paul-rodwell-internet-of-thin#t=0) Introduction and OnAsset Overview
- [2:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-27-selecting-the-right-asset-tracking-device-onassets-paul-rodwell-internet-of-thin#t=167) Importance of Device Selection and Compliance
- [4:11](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-27-selecting-the-right-asset-tracking-device-onassets-paul-rodwell-internet-of-thin#t=251) Connectivity Strategies: Cellular vs. Bluetooth
- [7:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-27-selecting-the-right-asset-tracking-device-onassets-paul-rodwell-internet-of-thin#t=448) Custom vs. Off-the-Shelf Hardware Decisions
- [9:32](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-27-selecting-the-right-asset-tracking-device-onassets-paul-rodwell-internet-of-thin#t=572) Sustainability, ESG, and Device Reuse
- [13:23](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-27-selecting-the-right-asset-tracking-device-onassets-paul-rodwell-internet-of-thin#t=803) Scaling Visibility and Operational Challenges

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

large enterprises

## Mentioned

- OnAsset Intelligence (company)
- Bluetooth (other)
- API (tool)

## Related episodes from other shows

- [Space Age Bluetooth with Alex Haro](https://hardwarepodcasts.com/podcast/the-amp-hour/2026-07-09-space-age-bluetooth-with-alex-haro) (The Amp Hour)
- [Turning IoT Challenges into Opportunities with Gerhard Loots, CEO at Madison Group and Kallipr](https://hardwarepodcasts.com/podcast/over-the-air/2023-04-13-turning-iot-challenges-into-opportunities-with-gerhard-loots-ceo-at-madison-grou) (Over the Air)
- [Cassette decks have browsers?](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-24-cassette-decks-have-browsers) (The Amp Hour)
- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)
- [Supply Chain Challenges in Medical Device Manufacturing](https://hardwarepodcasts.com/podcast/ontrack/2025-06-17-supply-chain-challenges-in-medical-device-manufacturing) (OnTrack)

## Citing this page

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