# What is Insurtech IoT? | Pepper's Scott Ford | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-04-11
- Length: 16m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-11-what-is-insurtech-iot-peppers-scott-ford-internet-of-things-podcast
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/What-is-Insurtech-IoT---Peppers-Scott-Ford--Internet-of-Things-Podcast-e28bk10

## Summary

Scott Ford, CEO of Pepper, explains how the insurance industry is transitioning from fragmented point-solution IoT devices to a unified platform approach to improve underwriting and claims reduction. He details the business models, noting that carriers subsidize or discount devices like water shut-off valves and leak detectors, which have become critical given water damage is the number one homeowner's insurance claim. Ford highlights the challenge of low consumer install rates (60-65%) due to lack of utility, and describes how Pepper’s platform integrates these devices with broader home automation to create interoperable ecosystems that provide insurers with real-time risk data.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-11-what-is-insurtech-iot-peppers-scott-ford-internet-of-things-podcast#t=0) Introduction: Scott Ford and Pepper's Platform
- [1:27](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-11-what-is-insurtech-iot-peppers-scott-ford-internet-of-things-podcast#t=87) The Insurance Industry's IoT Thesis and State Farm's ADT Investment
- [3:32](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-11-what-is-insurtech-iot-peppers-scott-ford-internet-of-things-podcast#t=212) Consumer Benefits, Discounts, and Install Rates
- [6:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-11-what-is-insurtech-iot-peppers-scott-ford-internet-of-things-podcast#t=365) Consumer Reception and Friction in Auto vs. Home Insurance
- [8:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-11-what-is-insurtech-iot-peppers-scott-ford-internet-of-things-podcast#t=485) Weather Risks, Installation Friction, and Notion Acquisition
- [12:34](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-11-what-is-insurtech-iot-peppers-scott-ford-internet-of-things-podcast#t=754) Interoperability Challenges and the Future of Insurtech IoT

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Pepper (company)
- State Farm (company)
- ADT (company)
- Notion (company)
- water shut off valves (product)
- leak detectors (product)
- smoke and fire detectors (product)

## Related episodes from other shows

- [How climate disasters are shaping insurance markets](https://hardwarepodcasts.com/podcast/catalyst/2025-04-10-how-climate-disasters-are-shaping-insurance-markets) (Catalyst)
- [Proof of Value (PoV) with Paul Glynn, CEO of Davra](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-18-proof-of-value-pov-with-paul-glynn-ceo-of-davra) (Over the Air)
- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)
- [Episode 33: The Land of IoT with Guest Stacey Higginbotham](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham) (The Circuit)
- [T-24-001 : Haytham Elhawary - Transitioning from Hardware to Insurance](https://hardwarepodcasts.com/podcast/tradeoffs/2024-02-17-t-24-001-haytham-elhawary-transitioning-from-hardware-to-insurance) (TRADEOFFS)

## Citing this page

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