# Digital Twins and Simulation in IoT | Cosmo Tech's Sam George | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-04-06
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Digital-Twins-and-Simulation-in-IoT--Cosmo-Techs-Sam-George--Internet-of-Things-Podcast-e28bk19

## Summary

Sam George, Board Member of Cosmo Tech and former Corporate VP of Azure IoT at Microsoft, explains how digital twins and AI-guided simulation help enterprises meet KPIs and demonstrate ROI. He contrasts simple operational awareness with complex goal-seeking simulations, using Michelin’s supply chain optimization as a primary example of reducing carbon emissions and increasing profitability. George emphasizes that deterministic generative AI guides these simulations to find optimal outcomes in complex environments, democratizing access to tools that were previously the domain of advanced experts.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po#t=0) Introduction: Sam George and Cosmo Tech
- [1:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po#t=98) Defining Digital Twins and Operational Awareness
- [3:11](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po#t=191) Simulation for ROI and KPI Goals
- [5:26](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po#t=326) Goal-Seeking Simulation: The Michelin Case Study
- [9:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po#t=544) Integrating Simulation Early in the IoT Journey
- [11:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po#t=707) The Role of AI in Guiding Simulations
- [14:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po#t=861) Simulation in Established and Post-Deployment Scenarios
- [15:57](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-04-06-digital-twins-and-simulation-in-iot-cosmo-techs-sam-george-internet-of-things-po#t=957) The Future: Deterministic Generative AI

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

large enterprises

## Mentioned

- Cosmo Tech (company)
- Microsoft (company)
- Azure IoT (product)
- Michelin (company)
- Google Maps (product)
- GPT-35 (other)
- GPT-4 (other)

## Related episodes from other shows

- [Q&A with Rob Tiffany Part 2: Digital Twins, Edge Vs Cloud Computing & Industrial IoT](https://hardwarepodcasts.com/podcast/over-the-air/2022-06-23-q-a-with-rob-tiffany-part-2-digital-twins-edge-vs-cloud-computing-industrial-iot) (Over the Air)
- [Understanding Digital Twins in a Manufacturing Environment with Erik Udstuen, Co-Founder & CEO at TwinThread](https://hardwarepodcasts.com/podcast/over-the-air/2023-06-22-understanding-digital-twins-in-a-manufacturing-environment-with-erik-udstuen-co) (Over the Air)
- [Digital Twins and IoT for Robotics](https://hardwarepodcasts.com/podcast/over-the-air/2022-06-09-digital-twins-and-iot-for-robotics) (Over the Air)
- [Innovating Sustainable, Reliable, and Productive Technologies with David Vasko](https://hardwarepodcasts.com/podcast/over-the-air/2023-04-27-innovating-sustainable-reliable-and-productive-technologies-with-david-vasko) (Over the Air)
- [#059 - Where IoT/AI are heading to - impressions from IoT Tech Expo Europe, with Balint Horvath, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-07-18-059-where-iot-ai-are-heading-to-impressions-from-iot-tech-expo-europe-with-balin) (The Hardware Entrepreneur)

## Citing this page

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