# The Impact of Matter on the IoT Market | Rightpoint's Andy Watson | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-03-21
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-03-21-the-impact-of-matter-on-the-iot-market-rightpoints-andy-watson-internet-of-thing
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/The-Impact-of-Matter-on-the-IoT-Market--Rightpoints-Andy-Watson--Internet-of-Things-Podcast-e28bk2b

## Summary

Andy Watson, Director of Product Management and IoT Lead at Rightpoint, discusses the impact of the Matter standard on the smart home market. He explains how Matter simplifies interoperability and setup, comparing the current fragmented state to early railroad gauge inconsistencies. Watson argues that while physical device differentiation will diminish, brands can still compete by offering superior digital experiences, loyalty programs, and strategic partnerships to retain user engagement beyond basic ecosystem functionality.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-03-21-the-impact-of-matter-on-the-iot-market-rightpoints-andy-watson-internet-of-thing#t=0) Introduction: Andy Watson and Rightpoint
- [1:59](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-03-21-the-impact-of-matter-on-the-iot-market-rightpoints-andy-watson-internet-of-thing#t=119) Matter Principles and Consumer Benefits
- [6:29](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-03-21-the-impact-of-matter-on-the-iot-market-rightpoints-andy-watson-internet-of-thing#t=389) Differentiation in a Standardized Market
- [10:19](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-03-21-the-impact-of-matter-on-the-iot-market-rightpoints-andy-watson-internet-of-thing#t=619) Challenges to Branded Digital Experiences
- [12:41](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-03-21-the-impact-of-matter-on-the-iot-market-rightpoints-andy-watson-internet-of-thing#t=761) Opportunities for Post-Matter Innovation
- [18:17](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-03-21-the-impact-of-matter-on-the-iot-market-rightpoints-andy-watson-internet-of-thing#t=1097) Strategic Partnerships and Future Outlook

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Matter (other)
- Rightpoint (company)
- Cadillac (product)
- Boston Dynamics Spot (product)
- Natural Choice (product)
- Google Home (product)
- Apple HomeKit (product)
- Samsung SmartThings (product)
- Amazon Alexa (product)

## Related episodes from other shows

- [Episode 33: The Land of IoT with Guest Stacey Higginbotham](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham) (The Circuit)
- [CES 2019 Special: Tyson Tuttle, Silicon Labs + Chris Stansbury, Arrow](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-tyson-tuttle-silicon-labs-chris-stansbury-arrow) (EE Times Current)
- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [Learning to Dance Alongside Elephants with Nathan Dyck of Nanoleaf](https://hardwarepodcasts.com/podcast/over-the-air/2022-11-24-learning-to-dance-alongside-elephants-with-nathan-dyck-of-nanoleaf) (Over the Air)
- [249: It Depends](https://hardwarepodcasts.com/podcast/embedded-fm/2018-06-15-249-it-depends) (Embedded.fm)

## Citing this page

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