# Bringing IoT Products to Market | Soracom's Ryan Carlson & Kenta Yasukawa | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-02-28
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-28-bringing-iot-products-to-market-soracoms-ryan-carlson-kenta-yasukawa-internet-of
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Bringing-IoT-Products-to-Market--Soracoms-Ryan-Carlson--Kenta-Yasukawa--Internet-of-Things-Podcast-e28bk3r

## Summary

Ryan Carlson and Kenta Yasukawa of Soracom discuss the hidden challenges of bringing IoT products to market, breaking down the process into exploration, validation, acceleration, and commercialization. They highlight specific pitfalls such as 'shiny syndrome,' environmental interference in RF testing, and the high cost of overnight shipping for devices lacking remote management capabilities. The conversation emphasizes the necessity of early legal and security involvement, stakeholder alignment through visual business cases, and the role of AI in accelerating prototyping.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-28-bringing-iot-products-to-market-soracoms-ryan-carlson-kenta-yasukawa-internet-of#t=0) Introduction and Soracom Overview
- [4:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-28-bringing-iot-products-to-market-soracoms-ryan-carlson-kenta-yasukawa-internet-of#t=243) Product Development Phases: Exploration to Commercialization
- [8:17](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-28-bringing-iot-products-to-market-soracoms-ryan-carlson-kenta-yasukawa-internet-of#t=497) Pitfalls in Exploration: Shiny Syndrome and Environmental Factors
- [15:42](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-28-bringing-iot-products-to-market-soracoms-ryan-carlson-kenta-yasukawa-internet-of#t=942) Validation and Acceleration: Stakeholder Buy-in and POCs
- [22:01](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-28-bringing-iot-products-to-market-soracoms-ryan-carlson-kenta-yasukawa-internet-of#t=1321) Overcoming Internal Biases and Identifying Real Users
- [27:41](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-28-bringing-iot-products-to-market-soracoms-ryan-carlson-kenta-yasukawa-internet-of#t=1661) Commercialization Challenges: Remote Access and Security
- [35:09](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-28-bringing-iot-products-to-market-soracoms-ryan-carlson-kenta-yasukawa-internet-of#t=2109) 2023 IoT Trends: Supply Chain, Data Sovereignty, and AI

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

companies scaling up

## Mentioned

- Soracom (company)
- ChatGPT (product)
- LPWAN (other)

## Related episodes from other shows

- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [An Introduction to Over The Air — IoT, Connected Devices & The Journey](https://hardwarepodcasts.com/podcast/over-the-air/2021-03-24-an-introduction-to-over-the-air-iot-connected-devices-the-journey) (Over the Air)
- [The EEVblog Sparkgap Generator](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-11-20-the-eevblog-sparkgap-generator) (The Amp Hour)
- [Violet Su on hardware manufacturing](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2025-07-08-violet-su-on-hardware-manufacturing) (The Pragmatic Embedded Podcast)
- [Introducing: It's only a Prototype Podcast](https://hardwarepodcasts.com/podcast/its-only-a-prototype/2025-04-09-introducing-its-only-a-prototype-podcast) (It's Only a Prototype)

## Citing this page

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