# LoRaWAN and the IoT Market | The Things Industries' Wienke Giezeman | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2023-02-16
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-16-lorawan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thi
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/LoRaWAN-and-the-IoT-Market--The-Things-Industries-Wienke-Giezeman--Internet-of-Things-Podcast-e28bp6u

## Summary

Wienke Giezeman, CEO and Co-Founder of The Things Industries, discusses how LoRaWAN is unifying a fragmented IoT market and driving adoption despite investor pessimism. He highlights that The Things Industries manages over 1,000,000 connected devices, emphasizing that successful business cases must deliver a 4-5x return on investment within 4-5 years. Giezeman identifies key use cases like food compliance monitoring and smart water metering, noting that LoRaWAN’s strength lies in its large device ecosystem and ability to normalize data through partnerships with Microsoft and the Digital Twin Device Language.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-16-lorawan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thi#t=0) Introduction: Wienke Giezeman and The Things Industries
- [1:53](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-16-lorawan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thi#t=113) Market Conditions and 1,000,000 Connected Devices
- [5:10](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-16-lorawan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thi#t=310) Investor Pessimism vs. End-User Value
- [10:06](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-16-lorawan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thi#t=606) Recession-Proof IoT and Bottom-Line Efficiency
- [13:09](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-16-lorawan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thi#t=789) Leading Use Cases: Food Compliance and Water Metering
- [15:44](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-16-lorawan-and-the-iot-market-the-things-industries-wienke-giezeman-internet-of-thi#t=944) Solving Fragmentation with LoRaWAN and Digital Twins

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- The Things Industries (company)
- LoRaWAN (other)
- Microsoft (company)
- Digital Twin Device Language (other)
- LoRa Alliance (company)

## Related episodes from other shows

- [Ep. 5 | LoRaWAN: The Things Network and LoRa Alliance Talk Open IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2020-07-10-ep-5-lorawan-the-things-network-and-lora-alliance-talk-open-iot) (Moore's Lobby)
- [Building A Low-cost Satellite IoT Solution](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-07-building-a-low-cost-satellite-iot-solution) (Over the Air)
- [An Interview with Richard Ginus](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-01-22-an-interview-with-richard-ginus) (The Amp Hour)
- [Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v) (Over the Air)
- [MQTT Anywhere, LoRaWAN Sheep Tracking, More DOOM on everything!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2023-09-25-mqtt-anywhere-lorawan-sheep-tracking-more-doom-on-everything) (The Electromaker Show)

## Citing this page

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