# How IoT is Connecting the World | IFTTT's Linden Tibbets | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-12-22
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/How-IoT-is-Connecting-the-World--IFTTTs-Linden-Tibbets--Internet-of-Things-Podcast-e28bk45

## Summary

Linden Tibbets, founder and CEO of IFTTT, explains how his company bridges the gap between digital services and physical IoT hardware by enabling non-programmers to create automations. He contrasts the 'enterprise of one' and smart home users with traditional low-code platforms, arguing that IFTTT acts as flexible 'duct tape' for services that haven't yet integrated natively. Tibbets identifies reducing setup friction and lowering price barriers as the two critical levers for mass consumer IoT adoption, predicting a future where connected devices are cheaper because connectivity enables new business models.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast#t=0) Introduction: Linden Tibbets and IFTTT
- [2:17](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast#t=137) IFTTT's Mission and Target Audience
- [5:46](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast#t=346) Tibbets' Background and Inspiration from Ideo
- [14:07](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast#t=847) Low-Code/No-Code vs. IFTTT's Approach
- [21:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast#t=1307) Physical vs. Digital Integration Paradigms
- [29:48](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast#t=1788) Reducing Friction and Price Barriers in IoT
- [37:51](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast#t=2271) Future of Connected Products and Business Models

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

companies scaling up

## Mentioned

- IFTTT (company)
- Ideo (company)
- Jane Fulton Surrey (other)
- Thoughtless Acts (other)
- Belkin (company)
- Wemo (product)
- Slack (product)
- Dropbox (product)
- Alexa (product)
- Google Assistant (product)
- Ring (product)
- Philips Hue (product)
- Fire TV (product)
- Hulu (product)
- Netflix (product)
- IKEA (company)
- Nike (company)
- Amazon (company)
- Apple (company)
- Facebook (company)
- Wise (company)

## Related episodes from other shows

- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [The Spark Gap - Episode 8](https://hardwarepodcasts.com/podcast/the-spark-gap/2014-08-05-the-spark-gap-episode-8) (The Spark Gap)
- [249: It Depends](https://hardwarepodcasts.com/podcast/embedded-fm/2018-06-15-249-it-depends) (Embedded.fm)
- [The OG of IoT: A Chat w/ Rob Tiffany (Part 1)](https://hardwarepodcasts.com/podcast/over-the-air/2022-01-04-the-og-of-iot-a-chat-w-rob-tiffany-part-1) (Over the Air)
- [Managing 250 Million Messages Per Day](https://hardwarepodcasts.com/podcast/over-the-air/2022-05-12-managing-250-million-messages-per-day) (Over the Air)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-12-22-how-iot-is-connecting-the-world-ifttts-linden-tibbets-internet-of-things-podcast. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IoT For All Podcast.