# The Current State of Asset Management | Asset Panda's Rex Kurzius | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-11-29
- Length: 24m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-29-the-current-state-of-asset-management-asset-pandas-rex-kurzius-internet-of-thing
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/The-Current-State-of-Asset-Management--Asset-Pandas-Rex-Kurzius--Internet-of-Things-Podcast-e28bk1h

## Summary

Rex Kurzius, CEO and founder of Asset Panda, explains how his company evolved from solving internal IT asset tracking issues in a consulting firm to building a flexible, cloud-based platform for enterprise asset management. He distinguishes between simple asset tracking and comprehensive lifecycle management, emphasizing that IoT data must be integrated into human workflows to drive adoption and ROI. Kurzius discusses the shift from hardware-centric tracking to software-defined solutions leveraging smartphones and Bluetooth/NFC tags, and highlights the importance of role-based security and user-centric design to overcome adoption hurdles.

## Chapters

- [2:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-29-the-current-state-of-asset-management-asset-pandas-rex-kurzius-internet-of-thing#t=132) Introduction and Company Origin
- [4:23](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-29-the-current-state-of-asset-management-asset-pandas-rex-kurzius-internet-of-thing#t=263) Evolution of Asset Management Technology
- [8:09](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-29-the-current-state-of-asset-management-asset-pandas-rex-kurzius-internet-of-thing#t=489) The Role of IoT in Granular Tracking
- [11:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-29-the-current-state-of-asset-management-asset-pandas-rex-kurzius-internet-of-thing#t=664) Asset Management vs. Asset Tracking
- [13:33](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-29-the-current-state-of-asset-management-asset-pandas-rex-kurzius-internet-of-thing#t=813) ROI and Time Savings as Key Benefits
- [15:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-29-the-current-state-of-asset-management-asset-pandas-rex-kurzius-internet-of-thing#t=947) Overcoming Adoption Hurdles with UX
- [21:24](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-29-the-current-state-of-asset-management-asset-pandas-rex-kurzius-internet-of-thing#t=1284) Future of Centralized Asset Data

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Asset Panda (company)
- QuickBooks (tool)
- Apple Air tags (product)

## Related episodes from other shows

- [Managing 250 Million Messages Per Day](https://hardwarepodcasts.com/podcast/over-the-air/2022-05-12-managing-250-million-messages-per-day) (Over the Air)
- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)
- [Developing a Winning IoT Platform with André Jacobs of IoT.nxt](https://hardwarepodcasts.com/podcast/over-the-air/2023-01-19-developing-a-winning-iot-platform-with-andre-jacobs-of-iot-nxt) (Over the Air)
- [Implementing a Winning IoT Strategy at the Enterprise Level with Josh Becker of SAS](https://hardwarepodcasts.com/podcast/over-the-air/2023-02-16-implementing-a-winning-iot-strategy-at-the-enterprise-level-with-josh-becker-of) (Over the Air)
- [Transforming Asset Management with Physical AI](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2026-04-10-transforming-asset-management-with-physical-ai) (The Robot Report Podcast)

## Citing this page

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