# All-in-One Hardware, Software, & Connectivity | Particle's Zach Supalla | Internet of Things Podcast

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-11-17
- Length: 33m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/All-in-One-Hardware--Software---Connectivity--Particles-Zach-Supalla--Internet-of-Things-Podcast-e28bk3i

## Summary

Zach Supalla, founder and CEO of Particle, explains how the company evolved from a failed Kickstarter for connected lighting to providing an integrated IoT platform for hardware, software, and connectivity. He details the operational differences between hardware and software businesses, emphasizing the need for robust hardware paired with agile software updates. Supalla also critiques BMW's subscription model for heated seats, arguing that poor packaging leads to consumer backlash, and advises companies to solve specific business problems rather than chasing technology trends.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi#t=0) Introduction: Zach Supalla and Particle's Origin Story
- [5:53](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi#t=353) The Shift from Consumer IoT to Industrial Enterprise Applications
- [12:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi#t=723) Particle's Integrated Hardware, Software, and Connectivity Platform
- [14:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi#t=880) Operational Challenges: Hardware Rigidity vs. Software Agility
- [17:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi#t=1051) Critique of BMW's Heated Seat Subscription Model
- [25:34](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi#t=1534) How to Evaluate IoT Partners and Platform Providers
- [28:07](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-17-all-in-one-hardware-software-connectivity-particles-zach-supalla-internet-of-thi#t=1687) Problem-First Approach to IoT Adoption

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

companies scaling up

## Mentioned

- Particle (company)
- Nest (product)
- Spark Core (product)
- BMW (company)
- Atoms and Bits (other)

## Related episodes from other shows

- [The EEVblog Sparkgap Generator](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-11-20-the-eevblog-sparkgap-generator) (The Amp Hour)
- [Warming Up To IoT - Tendentious Thermal Tools](https://hardwarepodcasts.com/podcast/the-amp-hour/2014-10-22-warming-up-to-iot-tendentious-thermal-tools) (The Amp Hour)
- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [Interview with Zach Supalla - Particle CEO! Tachyon 5G SBC! Blues LoRaWAN Starter Kit!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2024-08-19-interview-with-zach-supalla-particle-ceo-tachyon-5g-sbc-blues-lorawan-starter-ki) (The Electromaker Show)
- [#063 - Your (hardware) product is not your product - think in terms of business models, with your host Balint Horvath, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-10-24-063-your-hardware-product-is-not-your-product-think-in-terms-of-business-models) (The Hardware Entrepreneur)

## Citing this page

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