# What is Driving LoRaWAN Adoption? | Bruce Chatterley & Dennis Henderson | E218

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-09-08
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-08-what-is-driving-lorawan-adoption-bruce-chatterley-dennis-henderson-e218
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/What-is-Driving-LoRaWAN-Adoption---Bruce-Chatterley--Dennis-Henderson--E218-e28bp5q

## Summary

Bruce Chatterley, CEO of Senet, and Dennis Henderson, CEO of Ready Wireless, discuss why LoRaWAN has become the de facto standard for Low Power Wide Area Networks (LPWAN). They highlight key use cases including water utility metering, gas leak detection, food safety compliance, and hotel panic buttons, driven by the technology's robust propagation and low cost. The guests explain that successful adoption requires focusing on business ROI and solving specific customer problems rather than just deploying technology, often through partnerships that combine devices, networks, and applications. They also address challenges such as proving return on investment and the complexity of integrating disparate hardware and software components.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-08-what-is-driving-lorawan-adoption-bruce-chatterley-dennis-henderson-e218#t=0) Introduction: Bruce Chatterley of Senet and Dennis Henderson of Ready Wireless
- [5:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-08-what-is-driving-lorawan-adoption-bruce-chatterley-dennis-henderson-e218#t=331) The Partnership Model: Senet and Ready Wireless Solving Customer Problems
- [10:39](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-08-what-is-driving-lorawan-adoption-bruce-chatterley-dennis-henderson-e218#t=639) Top LoRaWAN Use Cases: Utilities, Food Safety, and Asset Tracking
- [14:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-08-what-is-driving-lorawan-adoption-bruce-chatterley-dennis-henderson-e218#t=861) Drivers of Adoption: Range, Propagation, and Security
- [20:49](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-08-what-is-driving-lorawan-adoption-bruce-chatterley-dennis-henderson-e218#t=1249) Challenges: ROI, Proof of Concept, and Custom Device Needs
- [25:53](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-08-what-is-driving-lorawan-adoption-bruce-chatterley-dennis-henderson-e218#t=1553) Future of LoRaWAN: Scale, Satellites, and Location Enabled Chips
- [33:50](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-08-what-is-driving-lorawan-adoption-bruce-chatterley-dennis-henderson-e218#t=2030) Advice for Getting Started: Focus on Business Problems, Not IoT

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Ready Wireless (company)
- Senet (company)
- LoRaWAN (other)
- Helium (company)
- UtahSAT (company)
- LoRa Alliance (other)

## Related episodes from other shows

- [Ep. 5 | LoRaWAN: The Things Network and LoRa Alliance Talk Open IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2020-07-10-ep-5-lorawan-the-things-network-and-lora-alliance-talk-open-iot) (Moore's Lobby)
- [An Interview with Richard Ginus](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-01-22-an-interview-with-richard-ginus) (The Amp Hour)
- [Building A Low-cost Satellite IoT Solution](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-07-building-a-low-cost-satellite-iot-solution) (Over the Air)
- [Satellite Iot: Space-Based Connectivity Solutions With Oli Potter](https://hardwarepodcasts.com/podcast/over-the-air/2024-10-24-satellite-iot-space-based-connectivity-solutions-with-oli-potter) (Over the Air)
- [An Interview with JP Norair](https://hardwarepodcasts.com/podcast/the-amp-hour/2019-05-19-an-interview-with-jp-norair) (The Amp Hour)

## Citing this page

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