# Massive IoT and Contributors to Its Growth | Thinxtra's Sam Sharief | E217

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-09-06
- Length: 23m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-06-massive-iot-and-contributors-to-its-growth-thinxtras-sam-sharief-e217
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Massive-IoT-and-Contributors-to-Its-Growth--Thinxtras-Sam-Sharief--E217-e28bk1s

## Summary

Sam Sharief, co-founder and COO of Thinxtra, discusses the growth of Massive IoT and the company's role in enabling large-scale asset tracking using LoRaWAN technology. He explains the distinction between high-bandwidth IoT and Massive IoT, highlighting how Thinxtra's LoRa network in Australia, New Zealand, and Hong Kong supports energy-efficient, low-cost connectivity for non-powered assets. Sharief details the recent acquisition of Sigfox by Unibus and its implications for the ecosystem, while emphasizing that successful adoption requires proving business cases through pilots rather than just testing technology.

## Chapters

- [1:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-06-massive-iot-and-contributors-to-its-growth-thinxtras-sam-sharief-e217#t=97) Introduction and Thinxtra Overview
- [4:54](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-06-massive-iot-and-contributors-to-its-growth-thinxtras-sam-sharief-e217#t=294) Sigfox Sale and Unibus Acquisition
- [7:30](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-06-massive-iot-and-contributors-to-its-growth-thinxtras-sam-sharief-e217#t=450) Defining Massive IoT vs. General IoT
- [11:17](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-06-massive-iot-and-contributors-to-its-growth-thinxtras-sam-sharief-e217#t=677) Contributors to Massive IoT Adoption
- [13:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-06-massive-iot-and-contributors-to-its-growth-thinxtras-sam-sharief-e217#t=811) Customer Challenges and Change Management
- [16:35](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-06-massive-iot-and-contributors-to-its-growth-thinxtras-sam-sharief-e217#t=995) Future Trends and Business Case Validation

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

companies scaling up

## Mentioned

- Thinxtra (company)
- Sigfox (company)
- Unibus (company)
- LoRa (other)
- Google Cloud (company)
- Optus (company)
- Lost (company)

## Related episodes from other shows

- [Ep. 5 | LoRaWAN: The Things Network and LoRa Alliance Talk Open IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2020-07-10-ep-5-lorawan-the-things-network-and-lora-alliance-talk-open-iot) (Moore's Lobby)
- [An Interview with Richard Ginus](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-01-22-an-interview-with-richard-ginus) (The Amp Hour)
- [Building A Low-cost Satellite IoT Solution](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-07-building-a-low-cost-satellite-iot-solution) (Over the Air)
- [Satellite Iot: Space-Based Connectivity Solutions With Oli Potter](https://hardwarepodcasts.com/podcast/over-the-air/2024-10-24-satellite-iot-space-based-connectivity-solutions-with-oli-potter) (Over the Air)
- [MQTT Anywhere, LoRaWAN Sheep Tracking, More DOOM on everything!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2023-09-25-mqtt-anywhere-lorawan-sheep-tracking-more-doom-on-everything) (The Electromaker Show)

## Citing this page

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