# The Impact of Embedded Technology | Losant's Brandon Cannaday

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-08-16
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/The-Impact-of-Embedded-Technology--Losants-Brandon-Cannaday-e28bk2d

## Summary

Brandon Cannaday, co-founder and CPO of Losant, discusses the evolution of the IoT industry from industrial manufacturing to connected products and smart environments. He explains how embedded technology enables manufacturers to shift from one-time hardware sales to recurring subscription revenue models by adding value-added services to their equipment. Cannaday highlights the challenges of organizational change and technical complexity, advising companies to start small with focused use cases rather than attempting massive, splashy deployments.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday#t=0) Introduction: Brandon Cannaday and Losant's Origin Story
- [3:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday#t=220) The Shift from Industrial IoT to Connected Products and Smart Environments
- [7:15](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday#t=435) The Impact of Embedded Technology: Gateways vs. Embedded Agents
- [9:34](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday#t=574) IOT Producers: Business Models and Recurring Revenue
- [13:51](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday#t=831) The Value of R&D Investment in Competitive Markets
- [15:35](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday#t=935) Organizational and Technical Challenges in IoT Adoption
- [18:10](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday#t=1090) Navigating the Complex IoT Technology Stack

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Losant (company)
- Verizon (company)

## Related episodes from other shows

- [Managing 250 Million Messages Per Day](https://hardwarepodcasts.com/podcast/over-the-air/2022-05-12-managing-250-million-messages-per-day) (Over the Air)
- [Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an) (Over the Air)
- [IoT Strategy: Firing Bullets Instead of Cannonballs](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs) (Over the Air)
- [Gotta Update My Dog](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-04-29-gotta-update-my-dog) (The Amp Hour)
- [272: Stick 'Em on Whales](https://hardwarepodcasts.com/podcast/embedded-fm/2018-12-28-272-stick-em-on-whales) (Embedded.fm)

## Citing this page

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