# The State of IoT | Leverege's Eric Conn & Calum McClelland

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-07-07
- Length: 1h 12m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/The-State-of-IoT--Levereges-Eric-Conn--Calum-McClelland-e28bmri

## Summary

Eric Conn, CEO and Calum McClelland, COO of Leverege, discuss the current state of the IoT industry, emphasizing that digital transformation is driven by declining hardware costs and the need for remote operational capabilities. They outline a five-stage IoT solution journey—select, validate, pilot, launch, and scale—and highlight the critical trade-offs between technical, financial, and operational considerations. The guests share real-world use cases, such as Siren Marine’s connected boats and Mannheim Auto Options’ vehicle tracking, to illustrate how IoT creates value by connecting physical assets to digital insights.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland#t=0) Introduction: Leverege's Eric Conn and Calum McClelland
- [7:18](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland#t=438) Real-world Use Cases: Siren Marine and Mannheim Auto Options
- [11:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland#t=674) The State of IoT: Digital Transformation and Market Tailwinds
- [17:48](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland#t=1068) Market Conditions: Pandemic Impact, Supply Chain, and Inflation
- [27:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland#t=1624) Challenges: Balancing Technical, Financial, and Operational Trade-offs
- [36:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland#t=2191) The IoT Solution Journey: From Pilot to Scale
- [46:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland#t=2807) The 5-Stage IoT Playbook: Select, Validate, Pilot, Launch, Scale
- [58:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland#t=3484) Future Outlook: Declining Costs and New Use Cases

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

companies scaling up

## Mentioned

- Leverage (company)
- Siren Marine (company)
- Mannheim Auto Options (company)
- Cox 2 M (company)
- Yamaha (company)
- IBM (company)
- Amazon (company)
- Netflix (company)
- Meta (company)
- Google (company)
- Microsoft (company)
- Uber (company)
- DoorDash (company)
- UPS (company)
- FedEx (company)

## Related episodes from other shows

- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)
- [IoT Strategy: Firing Bullets Instead of Cannonballs](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs) (Over the Air)
- [Making IoT Economically Viable at Scale](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale) (Over the Air)
- [The OG of IoT: A Chat w/ Rob Tiffany (Part 1)](https://hardwarepodcasts.com/podcast/over-the-air/2022-01-04-the-og-of-iot-a-chat-w-rob-tiffany-part-1) (Over the Air)
- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-07-the-state-of-iot-levereges-eric-conn-calum-mcclelland. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IoT For All Podcast.