# UX Analytics in Consumer IoT | Kraftful's Yana Welinder

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-06-28
- Length: 24m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/UX-Analytics-in-Consumer-IoT--Kraftfuls-Yana-Welinder-e28bk40

## Summary

Yana Welinder, CEO and Co-Founder of Kraftful, explains how her company provides UX analytics for consumer IoT to help hardware companies understand user behavior and improve adoption. She details common usability failures, such as difficult device pairing and app sign-in issues, which cause high drop-off rates among non-technical users. Welinder also discusses the fundraising challenges IoT startups face due to high capital requirements and low adoption, arguing that better usability is essential for achieving product-market fit and investor returns.

## Chapters

- [1:23](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder#t=83) Introduction: Yana Welinder and Kraftful's Origin
- [2:33](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder#t=153) The Problem: IoT Usability and Analytics Gaps
- [5:41](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder#t=341) Common Usability Issues: Pairing, Sign-in, and Drop-off
- [8:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder#t=484) Kraftful's Solution: Pre-configured SDK and Recommendations
- [11:36](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder#t=696) Customer Insights: Drop-off Points and Localization
- [13:48](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder#t=828) Pre-Analytics Era: Focus Groups vs. Data
- [19:02](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder#t=1142) Fundraising Challenges for IoT Startups
- [22:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-28-ux-analytics-in-consumer-iot-kraftfuls-yana-welinder#t=1320) Future Features: App Store Review Summaries

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- Kraftful (company)
- IFT (company)
- Slack (company)
- Facebook (company)
- Apple (company)
- OpenAI GPT3 (tool)

## Related episodes from other shows

- [The EEVblog Sparkgap Generator](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-11-20-the-eevblog-sparkgap-generator) (The Amp Hour)
- [249: It Depends](https://hardwarepodcasts.com/podcast/embedded-fm/2018-06-15-249-it-depends) (Embedded.fm)
- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [Intrapreneurship, Internal Incubation, Spinoffs, and IoT Product Development](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development) (Over the Air)
- [13 Reasons Why New Hardware Products Fail](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-11-23-13-reasons-why-new-hardware-products-fail) (Predictable Designs Podcast)

## Citing this page

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