# Maximizing Indoor Spaces With IoT | InnerSpace's James Wu

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-06-14
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-14-maximizing-indoor-spaces-with-iot-innerspaces-james-wu
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Maximizing-Indoor-Spaces-With-IoT--InnerSpaces-James-Wu-e28bmpp

## Summary

James Wu, CEO of InnerSpace, explains how his company leverages existing Wi-Fi infrastructure to track anonymous signals from smart devices, providing actionable insights into indoor space utilization for corporate real estate. Wu details the company's pivot from retail and entertainment venues to corporate clients, driven by the need to optimize expensive office spaces in the post-pandemic era. He discusses the concept of 'Indorology'—applying scientific rigor to measuring space usage—and highlights privacy concerns and the challenges of large-scale infrastructure deployment as key market hurdles.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-14-maximizing-indoor-spaces-with-iot-innerspaces-james-wu#t=4) Introduction and Company Overview
- [2:10](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-14-maximizing-indoor-spaces-with-iot-innerspaces-james-wu#t=130) Founding Story and Market Pivot
- [5:52](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-14-maximizing-indoor-spaces-with-iot-innerspaces-james-wu#t=352) Corporate Real Estate and Pandemic Impact
- [10:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-14-maximizing-indoor-spaces-with-iot-innerspaces-james-wu#t=637) Indorology and Educational Challenges
- [15:17](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-14-maximizing-indoor-spaces-with-iot-innerspaces-james-wu#t=917) Privacy, Infrastructure, and Adoption Advice

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- InnerSpace (company)
- IoT For All (company)
- Leverage (company)
- The Met (other)

## Related episodes from other shows

- [Smart Buildings, Global Impact with Arie Barendrecht, Founder of WiredScore](https://hardwarepodcasts.com/podcast/over-the-air/2023-08-31-smart-buildings-global-impact-with-arie-barendrecht-founder-of-wiredscore) (Over the Air)
- [Building a Hub to Manage Millions of Other People’s Devices](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices) (Over the Air)
- [#006 - How a drone company overcame the limitations of indoor applications for restaurants, warehouses, with Junyang Woon of Infinium Robotics, Singapore](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2016-12-28-006-how-a-drone-company-overcame-the-limitations-of-indoor-applications-for-rest) (The Hardware Entrepreneur)
- [Intrapreneurship, Internal Incubation, Spinoffs, and IoT Product Development](https://hardwarepodcasts.com/podcast/over-the-air/2021-07-06-intrapreneurship-internal-incubation-spinoffs-and-iot-product-development) (Over the Air)
- [The Human-Centric Tech Revolution: Reimagining Indoor Environments With Bubblynet](https://hardwarepodcasts.com/podcast/over-the-air/2024-12-12-the-human-centric-tech-revolution-reimagining-indoor-environments-with-bubblynet) (Over the Air)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-14-maximizing-indoor-spaces-with-iot-innerspaces-james-wu. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IoT For All Podcast.