# Indoor vs. Outdoor Asset Tracking | Link Labs' Bob Proctor

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-06-07
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-07-indoor-vs-outdoor-asset-tracking-link-labs-bob-proctor
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Indoor-vs--Outdoor-Asset-Tracking--Link-Labs-Bob-Proctor-e28bmp6

## Summary

Bob Proctor, CEO and Co-Founder of Link Labs, discusses the evolution of indoor and outdoor asset tracking, explaining how the industry has moved from expensive, low-accuracy beaconing to cost-effective, high-accuracy phase ranging technologies. He details Link Labs' focus on four vertical markets—hospitality, discrete manufacturing, logistics, and healthcare—and highlights the company's ability to provide mass customization through Bluetooth-enabled devices with extended battery life. Proctor also addresses current challenges in the sector, such as the complexity of integrating diverse technologies and supply chain disruptions, while noting how real-time visibility helps solve inventory and production bottlenecks.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-07-indoor-vs-outdoor-asset-tracking-link-labs-bob-proctor#t=4) Introduction and Link Labs Overview
- [3:16](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-07-indoor-vs-outdoor-asset-tracking-link-labs-bob-proctor#t=196) The Evolution of Asset Tracking Technology
- [7:48](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-07-indoor-vs-outdoor-asset-tracking-link-labs-bob-proctor#t=468) Indoor vs. Outdoor Tracking and Accuracy
- [12:01](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-07-indoor-vs-outdoor-asset-tracking-link-labs-bob-proctor#t=721) Challenges in Asset Tracking Implementation
- [15:59](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-07-indoor-vs-outdoor-asset-tracking-link-labs-bob-proctor#t=959) IoT Solutions for Supply Chain Disruptions
- [19:02](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-07-indoor-vs-outdoor-asset-tracking-link-labs-bob-proctor#t=1142) Future Outlook and International Expansion

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Link Labs (company)
- Uber (company)
- FedEx (company)
- Bluetooth (other)
- Wire Pass (company)
- GPS (other)

## Related episodes from other shows

- [From B2C to B2B IoT with Davyeon Ross, Co-Founder & President at ShotTracker Inc](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc) (Over the Air)
- [EMS@C-Level 2022 Season, episode 9 - Greg Bradfield of Spartronics](https://hardwarepodcasts.com/podcast/ems-c-level/2022-08-21-ems-c-level-2022-season-episode-9-greg-bradfield-of-spartronics) (EMS@C-LEVEL)
- [CES 2019 Special: Tyson Tuttle, Silicon Labs + Chris Stansbury, Arrow](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-tyson-tuttle-silicon-labs-chris-stansbury-arrow) (EE Times Current)
- [From Niche to Global: Navigating Ultra-Rugged IoT with Beontag](https://hardwarepodcasts.com/podcast/over-the-air/2024-09-26-from-niche-to-global-navigating-ultra-rugged-iot-with-beontag) (Over the Air)
- [Tracking & Locationing Technologies from Renesas](https://hardwarepodcasts.com/podcast/ee-times-current/2025-11-12-tracking-locationing-technologies-from-renesas) (EE Times Current)

## Citing this page

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