# Tips for Accelerating Your IoT Solution | Blues Wireless' Brandon Satrom

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-05-26
- Length: 23m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Tips-for-Accelerating-Your-IoT-Solution--Blues-Wireless-Brandon-Satrom-e28bk3k

## Summary

Brandon Satrom, Vice President of Experience Engineering at Blues Wireless, explains how the company accelerates IoT development by providing embeddable cellular infrastructure like the Note Card and the new Sparrow device cluster solution. He details the transition from complex, developer-hostile cellular modules to JSON-based APIs that simplify integration for microcontrollers like the ESP32 and Arduino. Satrom discusses the strategic choice between connectivity technologies, advocating for LoRaWAN in device cluster applications to reduce BOM costs while using cellular for backhaul, and highlights the importance of solving use cases rather than just selling hardware.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom#t=0) Introduction: Blues Wireless and Brandon Satrom
- [2:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom#t=148) Blues Wireless History and the Note Card Genesis
- [4:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom#t=280) Use Cases: Asset Tracking and Condition Monitoring
- [7:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom#t=457) Accelerating IoT: From Pilot Purgatory to Scale
- [13:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom#t=808) Connectivity Roadblocks: Cellular vs. Wi-Fi vs. LoRaWAN
- [16:49](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom#t=1009) LoRaWAN Strategy and the Sparrow Device Cluster
- [20:41](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom#t=1241) Industry Challenges and the First 90 Days

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

early-stage companies

## Mentioned

- Blues Wireless (company)
- Note Card (product)
- Sparrow (product)
- LoRaWAN (other)
- ESP32 (chip)
- Arduino (other)
- Raspberry Pi (other)
- Things Network (company)
- SafeCast (company)
- Ray Ozzy (other)

## Related episodes from other shows

- [Brandon Satrom Returns! Blues SVP talks Starnote, and cheap Satellite Communication!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2025-02-05-brandon-satrom-returns-blues-svp-talks-starnote-and-cheap-satellite-communicatio) (The Electromaker Show)
- [An Interview with Ray Ozzie (Blues Wireless)](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-09-26-an-interview-with-ray-ozzie-blues-wireless) (The Amp Hour)
- [MQTT Anywhere, LoRaWAN Sheep Tracking, More DOOM on everything!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2023-09-25-mqtt-anywhere-lorawan-sheep-tracking-more-doom-on-everything) (The Electromaker Show)
- [272: Stick 'Em on Whales](https://hardwarepodcasts.com/podcast/embedded-fm/2018-12-28-272-stick-em-on-whales) (Embedded.fm)
- [447: All Sorts of Weird Problems](https://hardwarepodcasts.com/podcast/embedded-fm/2023-04-13-447-all-sorts-of-weird-problems) (Embedded.fm)

## Citing this page

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