# The Impact of IoT on Society | Vodafone Business' Erik Brenneis

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-05-10
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-10-the-impact-of-iot-on-society-vodafone-business-erik-brenneis
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/The-Impact-of-IoT-on-Society--Vodafone-Business-Erik-Brenneis-e28bk3h

## Summary

Erik Brenneis, IoT Director at Vodafone Business, discusses the evolution of the IoT market from a niche technology to a critical operational asset driving sustainability and new business models. He highlights Vodafone's role as a global connectivity leader with over 140 million connections and details specific solutions like 'My Farm Web' for agriculture and smart forest monitoring systems that use microphones to detect illegal logging and fires. Brenneis emphasizes that the biggest challenge for companies adopting IoT is not security, but the necessary transformation of internal business processes from product-centric to service-centric models to leverage data effectively.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-10-the-impact-of-iot-on-society-vodafone-business-erik-brenneis#t=4) Introduction and Vodafone's IoT Role
- [3:58](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-10-the-impact-of-iot-on-society-vodafone-business-erik-brenneis#t=238) Vodafone IoT Solutions and Use Cases
- [7:59](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-10-the-impact-of-iot-on-society-vodafone-business-erik-brenneis#t=479) IoT Trends: Operational Assets and Sustainability
- [10:02](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-10-the-impact-of-iot-on-society-vodafone-business-erik-brenneis#t=602) Pandemic-Driven Shifts in Healthcare and Smart Cities
- [13:18](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-10-the-impact-of-iot-on-society-vodafone-business-erik-brenneis#t=798) Business Model Transformation and Process Challenges
- [17:51](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-10-the-impact-of-iot-on-society-vodafone-business-erik-brenneis#t=1071) Advice for IoT Adoption and Future Outlook

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

large enterprises

## Mentioned

- Vodafone (company)
- Vodafone Automotive (company)
- My Farm Web (product)
- John Deere (company)
- Siemens (company)

## Related episodes from other shows

- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)
- [Submarines, IoT, and Intrapreneurship with Ericsson's Rob Tiffany](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-09-28-submarines-iot-and-intrapreneurship-with-ericssons-rob-tiffany) (Manufacturing Happy Hour)
- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)
- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [Managing 250 Million Messages Per Day](https://hardwarepodcasts.com/podcast/over-the-air/2022-05-12-managing-250-million-messages-per-day) (Over the Air)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-10-the-impact-of-iot-on-society-vodafone-business-erik-brenneis. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IoT For All Podcast.